Digital Marketing and Branding Specialist

Omega Hires is a fast-growing and dynamic IT staffing company based in Virginia, USA, having its Offshore recruitment center in Vikhroli (W) Mumbai.

We specialize in Digital, Enterprise, and IT staffing.

We are seeking a dynamic and creative Digital Marketing and Branding Specialist to join our team.

The ideal candidate will have a strong understanding of digital marketing strategies and a passion for creating innovative campaigns.

Job title :  Digital Marketing and Branding Specialist  Timings : 9 : 30 AM EST to 01 : 30 PM EST Location : Remote Joining : ASAP Responsibilities : Digital Marketing Strategy : Develop and execute comprehensive digital marketing strategies aligned with business objectives.

Conduct market research to identify target audiences and industry trends.

Analyze website traffic and user behavior to optimize digital marketing efforts.

Social Media Marketing : Manage and optimize social media channels (e.g., Facebook, Instagram, LinkedIn, Twitter) to increase brand awareness and engagement.

Create engaging content, including text, images, and videos, to attract and retain followers.

Monitor social media analytics to measure campaign performance and adjust strategies accordingly.

Content Marketing : Develop and implement a content marketing strategy to attract and retain customers.

Create high-quality content, such as blog posts, articles, and whitepapers.

Optimize content for search engines (SEO) to improve website visibility.

Email Marketing : Design and execute effective email marketing campaigns.

Segment email lists and personalize messages to improve engagement.

Track email campaign performance and analyze metrics.

Branding and Identity : Develop and maintain a strong brand identity, including logo design, color schemes, and typography.

Create brand guidelines and ensure consistency across all marketing materials.

Collaborate with designers to create visually appealing marketing materials.

Paid Advertising : Manage paid advertising campaigns on platforms like Google Ads and social media.

Optimize ad campaigns to maximize ROI and minimize costs.

Analytics and Reporting : Track and analyze key performance indicators (KPIs) to measure campaign effectiveness.

Generate regular reports on marketing performance and provide actionable insights.

Qualifications : MBA degree in Marketing, Advertising, or a related field.

Proven experience in digital marketing and branding.

Strong understanding of  social media marketing.

Proficiency in marketing automation tools (e.g., HubSpot, Marketo).

Excellent analytical and problem-solving skills.

Strong written and verbal communication skills.

Ability to work independently and as part of a team.

1   Powered by JazzHR