B2B Content Writer – Cybersecurity & ABM

Role : B2B Content Writer – Cybersecurity & ABM

Location : Coimbatore (In-office, no Hybrid / Remote)

About FHT & This Role

FHT is building a high-performance Account-Based Marketing (ABM) team designed to drive predictable, scalable revenue from our ideal customer accounts. We’re looking for an exceptional B2B Content Writer — someone who can think, write, and create with precision. Someone who understands that modern content isn’t written in silos, but flows across channels, formats, and buyer journeys with a unified voice .

You’ll craft content that feels cohesive, whether it appears in a LinkedIn post, an email sequence, a case study, or a landing page. You’ll use storytelling, clarity, and technical accuracy to inform, persuade, and move cybersecurity and manufacturing audiences.

If you’re the kind of writer who obsesses over tone consistency, can switch between narrative and technical, and can bring ideas to life with clean, compelling English, you’ll thrive here.

What You’ll Own

1. Integrated Weekly Content

Weekly blogs, thought leadership pieces, and short-form LinkedIn content

Social Media content on a “Next Month Basis.”

Ensuring tone and messaging remain consistent across all platforms

2. Long-form Monthly Assets

Case studies, whitepapers, and technical documentation

Crafts content by simplifying complex MSSP / cybersecurity / tech topics

Ensures accuracy without compromising clarity

3. Campaign & ABM Content

ABM-style content for multiple stakeholders within an account

Personalized landing page content tailored to ICPs

Email sequences, nurture flows, outreach templates

Campaign messaging frameworks, hooks, and creative angles

Ads, CTAs, and landing page copy aligned to a unified campaign narrative

4. Web & Collateral Writing

Web page content that aligns with brand messaging

CTAs, banners, microcopy, and infographics text

Maintaining a clean, consistent, and persuasive voice

5. Content Quality & Consistency

Maintain cross-channel message discipline

Ensure brand voice, tone, and style guide consistency

Work closely with the Growth Marketer to translate ideas into assets

Skills & Experience We’re Looking For

Required

2–5 years of professional B2B writing experience (Tech / Cyber / Manufacturing preferred)

A strong grasp of English, narrative structure, clarity, and editing

Experience writing for multiple channels — blogs, social, email, website, campaigns

Ability to maintain tone, theme, and messaging consistency across all formats

Exposure to ABM fundamentals :

Personalization & multi-stakeholder messaging

Account-level storytelling

Email nurture logic

Ability to write technical content (even if not full-time technical writing)

Familiarity with HubSpot (publishing, email editing, landing pages)

Nice-to-have

Experience in cybersecurity or B2B tech writing

Basic SEO understanding

Familiarity with tools like Canva, Figma, Notion, and HubSpot

Experience converting expert insights into clear, structured content

Our Ideal Candidate

You write with precision, rhythm, and purpose

You know the content types that each channel demands

You can turn complex technical inputs into elegant and simple content

You can adapt to brand tone quickly — and hold it across every asset

You think in stories, not in paragraphs

If you’re checking off at least 80% of the job description and are open to being coached toward a 110%, hit apply!