Digital Marketing Manager

Role Overview :

We are seeking an experienced and results-driven SEO & Digital Marketing Manager with a strong focus on B2B traffic generation, lead acquisition, and multi-channel marketing . The ideal candidate will have a proven track record in driving high-quality organic traffic , executing SEO, SEM, ABM, and content strategies , and generating Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) for B2B markets, particularly in North America .

This role requires a strategic thinker who can lead and execute integrated digital marketing campaigns , ensuring SEO, SEM, content, email marketing, and automation strategies align with business objectives. The candidate will manage a team of 10+ specialists across SEO, content, PPC, and website development.

Key Responsibilities :

1. SEO & ABM Strategy Development

• Develop and implement comprehensive SEO strategies focused on driving B2B traffic and lead acquisition .
• Execute Account-Based Marketing (ABM) campaigns targeting high-value B2B accounts.
• Conduct market research, competitor analysis, and keyword research tailored to the B2B gaming,VR / XR and technology sectors .
• Improve the Keyword Ranking !!

2. On-Page & Technical SEO Optimization

3. Off-Page SEO & Link Building

4. SEM, Performance Marketing & Paid Advertising

5. Content Marketing & Conversion Optimization

6. Email Marketing & Lead Nurturing

7. Performance Tracking & Data-Driven Optimization

8. Team Leadership & Cross-Department Collaboration

9. Staying Updated on Trends & Innovations

Key Performance Indicators (KPIs) :

Qualifications & Skills :

Bachelor’s degree in Marketing, IT, Business, or a related field.

10+ years of experience in SEO, SEM, content-strategy, ABM and multi-channel marketing , with a strong focus on B2B lead generation .

Hands-on experience with SEO tools (SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console).

Expertise in Google Ads, LinkedIn Ads, and performance marketing strategies .

Strong understanding of the B2B buyer journey and sales funnel optimization .

Experience managing a team of 10+ marketing professionals.

Familiarity with ABM strategies and account targeting for B2B markets .

Experience in targeting North American markets is highly preferred.

Strong analytical and data-driven decision-making skills .

Excellent communication, project management, and leadership abilities.

Passion for the gaming, technology, and B2B sectors is a plus.