Digital Marketing Manager

Job Title : Digital Marketing Manager

Experience : 6+ Years in the field of digital marketing & in a higher education or similar industry.

About Dayananda Sagar University (DSU) is a part of Dayananda Sagar Institutions (DSI), which was founded in the 1960’s by visionary Educationist – the Late Sri Dayananda Sagar. Built on a strong foundation - committed to take knowledge to the people, transforming today’s students into responsible citizens and professional leaders of tomorrow. Dayananda Sagar University (www.dsu.edu.in) came into existence by an Act of the Karnataka State in 2014 and has charismatically built upon its immaculate legacy and is inspired by its own milestones - meeting the needs of quality higher education in this part of the world.

Roles and Responsibilities :

• Assist the lead in the development of the overall digital marketing strategy.
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display).
• Manage SEO campaigns.
• Manage and schedule engaging, high-quality social media posts for the university across all platforms.
• Collaborate with all university schools and departments to gather and curate relevant content for timely updates and promotions.
• Stay updated with the latest social media trends and implement strategies to enhance audience engagement and content quality.
• Work closely with the marketing team to align social media initiatives with overall marketing campaigns and goals.
• Analyze social media performance metrics and provide actionable insights for continuous improvement.
• Ensure consistency in brand tone, voice, and visuals across all social channels.

Interested and eligible candidates are requested to write in along with their updated CV’s to careers@dsu.edu.in

Date : 26-06-2025

Dr. D. Premachandra Sagar,

Pro Chancellor, DSU