Aviso - Manager - Digital Marketing

Responsibilities :

• Drive awareness, lead, meeting, and pipeline generation through paid marketing and CRO.
• Implement creative and effective campaigns across the paid channels i. paid search, paid social, display ad networks and native ad platforms.
• Accountable for all leading and lagging indicators for paid marketing including impressions, clicks, cost per lead, lead volume, conversion rates, pipeline and return on spend.
• Allocate monthly budgets efficiently across paid channels to generate high returns on spend.
• Collaborate efficiently with sales, business development, demand generation, brand marketing, and product marketing teams to scale campaigns across channels.
• Partner regularly with content teams to drive ad copy optimization of campaigns across channels.
• Partner with design teams to drive ad creative optimization of campaigns across channels.
• Partner with the SEO team to make the most of keyword research tools to periodically add new campaigns and restructure existing campaigns.
• Perform regular competitor research and analysis to develop new demand generation strategies.
• Plan for CRO by running regular website / web page and landing page audits.
• Conduct A / B tests to optimize web pages, website CTAs, landing pages and lead-gen forms.
• Collaborate with SEO, content and email marketing teams to optimize conversion paths.
• Manage relationships with key stakeholders efficiently to get the best results from each channel.
• Analyze large volumes of data and generate valuable insights to drive up pipeline and revenue.
• Keep abreast of trends, updates and best practices across channels and our Passionate about performance marketing, analytics, CRO and demand generation overall.
• Prior experience in working in a B2B SaaS company is an added advantage.
• 4-6 years of experience in demand generation, with at least 2 years of hands-on experience in executing PPC campaigns across paid search, paid social and GDN / popular display ad networks, are must-haves.
• Hands-on experience in managing campaigns across content syndication partners and paid

native ad platforms is preferred.

ref : iimjobs.com)