LogiqLabs - Product Marketing SpecialisteShipz • Bangalore, India
LogiqLabs - Product Marketing Specialist
eShipz • Bangalore, India
2 days ago
Job descriptionDevelop clear, differentiated, and compelling product positioning and messaging that resonates with target audiences and highlights unique value propositions. Create and maintain core messaging documentation (e.g., messaging matrices, key benefits, and use cases) for all product lines. Lead the planning and execution of comprehensive Go-to-Market strategies for new features and major product releases. Coordinate across departments (Sales, PR, Demand Generation) to ensure all teams are aligned on the launch plan, target audience, and messaging. Define the ideal customer journey and map marketing tactics to drive adoption and usage. Create essential sales enablement tools and materials, including pitch decks, battle cards, competitive analysis guides, and demo scripts, to equip the Sales team for success. Develop customer-facing marketing content, such as website copy, landing pages, case studies, product videos, webinars, and technical blog posts, aligned with the messaging and SEO strategy. Train Sales, Support, and Marketing teams on new product features, value propositions, and successful objection handling. Measure and analyze the effectiveness of marketing programs and product launches (e.g., adoption rates, conversion rates, and revenue impact). Use data to iterate on messaging, targeting, and GTM strategy for continuous improvement. Experience : 3-5 years of experience in Product Marketing, preferably for a SaaS, software, or technology company. GTM Expertise : Proven experience defining and executing successful Go-to-Market strategies and product launches. Content & Storytelling : Exceptional writing, communication, and presentation skills with a demonstrated ability to translate complex technical concepts into clear, engaging marketing stories. Technical Familiarity : Comfort with technology and the ability to work closely with Product Management and Engineering teams. Tools : Familiarity with CRM (e.g., Salesforce), Marketing Automation (e.g., HubSpot, Marketo), and Web Analytics tools (e.g., Google Analytics). Education : Bachelors degree in Marketing, Communications, Business, or a related field.
& Customer Intelligence :
- Market Analysis : Conduct continuous research on the competitive landscape, market trends, and industry developments to identify opportunities and challenges.
- Customer Insights : Deeply understand target personas, their pain points, and how they use the product. Gather and synthesize qualitative and quantitative feedback from customers, sales, and support teams.
- Pricing Strategy : Collaborate with Product and Finance teams on pricing and packaging strategies based on market value and competitive analysis.
2. Positioning & Messaging :
3. Product Launch & GTM Strategy :
4. Sales Enablement & Content :
5. Performance Monitoring :
Required Qualifications :
(ref : iimjobs.com)
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Marketing Specialist • Bangalore, India
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