Senior SEO And Content Marketing Specialist

About Infinijith Infinijith Apps & Technologies is a product and software solutions company delivering AI-Accelerated full-stack and mobile development services to global clients. We innovate across digital products, DevOps automation, QA automation, and emerging AI solutions.

We are looking for a Senior SEO & Content Marketing Specialist to lead our organic growth strategy. This role requires an expert who can build a scalable SEO ecosystem—combining technical SEO, content funnels, AI-driven growth, and cross-platform brand engagement.

Role Overview You will own the end-to-end SEO landscape at Infinijith, including keyword research, technical health, topic clusters, pillar content, backlink strategy, community engagement, and AI-led marketing experiments. Your work must translate into measurable growth — rankings, traffic, brand visibility, and conversion quality.

Key Responsibilities 1. Strategic SEO Leadership Build and execute short, mid and long-term SEO roadmap

Keyword and competitor research at TOFU / MOFU / BOFU levels

Content gap analysis and topic authority development

Create topic clusters and pillar content strategies

Optimize content for AI Search (Gemini, GPT, Perplexity, etc.)

2. Technical SEO Excellence Diagnose and resolve crawl, index, sitemap, canonical issues

Core Web Vitals optimization

Structured data & Schema markup

Internal linking and URL architecture strategy

Page speed optimization and technical audits

3. High-Impact Content Execution Short blogs / landing pages — TOFU (up to 1800 words)

Long pillar articles — max 3500 words

Case studies, whitepapers, ebooks (MOFU / BOFU)

Updating legacy content for performance improvement

Voice SEO content and conversational optimization

4. Analytics & Reporting Configure GA4, Search Console, heatmaps, UX analytics

Monitor keyword movements, CTR, bounce, conversions

Month-end reports with insights, actions, and business impact

Growth charts of traffic, backlinks, domain authority, velocity

Local + International SEO Google Business Profile (GMB)

Map SEO and review strategy

International targeting (hreflang, regional pages)

GEO keyword strategy (global markets)

Advanced Off-Page Growth Outreach-based backlink building (no spam submissions)

Guest posts — end-to-end (outreach → content → publish)

Blurb / PR micro posts

Relevant industry directories & listings

Relationship building with portals & communities

Social + Community SEO LinkedIn text posts & carousels

Instagram carousels & visual narratives

X (Twitter), Threads authority building

Short video content (AI voice, no face required)

YouTube content with SEO optimization

Forum profiles : Quora + industry communities

Building personal / brand communities

✉️ Email Marketing Newsletters (concise, high-value)

Lead nurturing and automation strategies

Value-driven email content for conversions

AI SEO & Growth Innovation Develop AI ideas to increase brand awareness

AI-powered content optimization & repurposing

Heatmap-driven UX suggestions

Marketing experiments that increase engagement & leads

Initiate new SEO growth strategies beyond standard playbook

Requirements 5–10+ years SEO & content leadership experience

Proven organic growth track record

Ability to build SEO systems, not just tasks

Mastery of keyword research and intent understanding

Deep experience with GA4, GSC, Ahrefs / SEMrush / Moz

Exceptional writing for B2B / tech / product audiences

Strong understanding of

Topic clusters

Authority building

Conversion psychology

Comfortable working with founders / leadership

Ability to mentor junior marketers or interns

Bonus Skills (Preferred) Worked in IT Services, Product, SaaS

Knowledge of AI SEO trends

Basic HTML / technical debugging capability

Canva, Figma, or Infographics

Experience with HubSpot / Mailchimp automation

Engagement Model Full-time / Remote / Hybrid (Coimbatore preferred)

Senior-level compensation based on proven results

How to Apply Send :

• LinkedIn Profile or Resume
• 2–3 SEO projects with measurable results
• 2 content samples (blogs / guest posts / case studies)
• Tools & frameworks you regularly use

Email to : hr@infinijith.com