Primary Responsibility :
Strategic and planning
- Responsible for defining TTM strategies, identifying Market positioning, product positioning, defining value selling features, price positioning
- Mapping competition strategy analysis to understand our product positioning and come up with proactive strategy to counter the same. Also, identifies unexplored Markets
- Understanding the gap for feasibility with respect to formulation
- Formulates sales and marketing strategies including branding, trade shows, reference building, and overall creating conditions for sale
Functional
Core
Conducting customer visits to understand need based on new technologies, emerging trends, enhanced features, possible areas of product creations and conduct detailed analysis for finding possible ideas for new Products / enhancementsConverting ideas to possible features or functionality of the product and sharing detailed possible description of the product with NPDEnsures Benchmarking with latest technologies, New Processes and New Specification needed by the product and takes action to bridge the gapResponsible for monitoring milestones planned in the product development cycle by coordinating with responsible departments like design, NPD and keeping track on time and costs, organizing for alpha / beta testingAccountable for Product launch and communicationEnsuring that the product is well received by the market and performs optimally under the user conditionsInternal process
To keep track of all complaints in coordination with Sales and Marketing for the product and ensure good reference of the product in the marketplace till creation of defined first referenceEnsuring standardization of the product by passing on the first set of comments for pilot batch and share the same with Design / NPDEnsuring that the sales force is adequately trained on Product knowledge to handle enquiries and value sell on USP’s of the ProductCoordinate with Marketing and support with technical inputs while preparing New Product Promotion materialEnsure proper Pharma related documentation and certification as per regulatory guidelinesTakes decisions on idea generation and suggestion to NPD and creation of TTM strategy post approval and development of the productKey Result Areas :
New customer acquisitionExisting customer retentionCustomer feedback on product featuresTime to successful of launch of new product variants or features
Competency Required :
Understanding of Product
Understanding of Project Management & its monitoring Tools
Problem Solving
Innovation
Drive for Consistent results
Quality and Service orientation
Educational and Experience requirements :
MBA / PGDM in Marketing
8-10 years of experience in Product Management
4-6 years of experience in a position of similar responsibility