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Product Marketing Manager

Product Marketing Manager

meritoBangalore, Karnataka, India
30+ days ago
Job description

Were hiring for a Product Marketing Manager for an app / webtool which is one of the largest community of youth in India - a community of values customs and culture that enables a

young person to be the best version of themselves.

The app strives to -

  • Build Youth Culture.
  • Foster Student Leadership.
  • Impact the Student Wallet

The universe currently impacts over 100 Million youngsters across the country through summits Media network Campus Network Student programmes and Studios.

Responsibilities

Developing Product Marketing Strategies

  • Collaborate with product management and marketing teams to develop product marketing strategies that align with business goals and target audience needs.
  • Identify key value propositions and differentiation points for both -the app and web tool and develop messaging and positioning strategies to effectively communicate these to creators and brands.

    • Driving Adoption and Onboarding

  • Develop and execute marketing campaigns to drive adoption of the app and web tool among creators and brands.
  • Create onboarding materials and resources to help new users navigate the platform and maximize their experience.
  • Implement targeted outreach initiatives to attract new users and facilitate their onboarding process.

    • Ensuring Retention and Engagement

  • Implement strategies to increase retention and engagement of both creators and brands on the app and web tool.
  • Develop personalized communication and engagement tactics to nurture relationships with users and encourage ongoing usage.
  • Monitor user feedback and behavior to identify opportunities for improvement and optimize the user experience.

    • Content Creation and Collateral Development

  • Create compelling marketing collateral including product guides tutorials case studies and success stories to showcase the value of the platform to creators and brands.
  • Collaborate with design and content teams to produce visually appealing and informative materials that resonate with the target audience.

    • Qualifications

  • Any degree
  • 4-5 years of experience in product marketing with a focus on driving adoption and engagement for consumer apps or digital platforms.
  • Proven track record of developing and executing successful marketing campaigns for consumer apps demonstrating an understanding of user acquisition retention and engagement strategies.
  • Experience in crafting compelling messaging and value propositions tailored to target consumer audiences.
  • Strong analytical skills and proficiency in data analysis tools to track and measure campaign performance user behavior and KPIs.
  • Excellent communication skills both written and verbal with the ability to effectively convey complex ideas and concepts.
  • Creative thinking and problem-solving abilities with a passion for driving innovation and growth in the consumer app space.
  • Familiarity with technology or digital media industry trends and best practices.

    • product marketing,app,user acquisition,retention strategies,marketing strategies,engagement strategies,creative thinking,problem-solving,mobile app marketing,data analysis,communication,messaging and positioning,community action,campaigns,user retention

    Key Skills

    Conveyancing Paralegal,Fireworks,Logistics,Clinical,Avionics

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

    Monthly Salary Salary : 1000000 - 2500000

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    Product Marketing Manager • Bangalore, Karnataka, India

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