Digital Content Strategy Lead

About Delta Tech Hub :

Delta Air Lines (NYSE : DAL) is the U.S. global airline leader in safety, innovation, reliability and customer experience. Powered by our employees around the world, Delta has for a decade led the airline industry in operational excellence while maintaining our reputation for award-winning customer service. With our mission of connecting the people and cultures of the globe, Delta strives to foster understanding across a diverse world and serve as a force for social good. Delta has fast emerged as a customer-oriented, innovation-led, technology-driven business. The Delta Technology Hub will contribute directly to these objectives. It will sustain our long-term aspirations of delivering niche, IP-intensive, high-value, and innovative solutions. It supports various teams and functions across Delta and is an integral part of our transformation agenda, working seamlessly with a global team to create memorable experiences for customers.

Responsibilities :

• Partner with strategy team to launch personalized campaign content using JSON templates, HTML offers, modular code, and frontend frameworks via Adobe tools
• Translate technical documentation into user-friendly content and configurations that support dynamic messaging and audience targeting.
• Manage content deployment across testing and production environments, ensuring accuracy and performance.
• Responsible for day-to-day operations of personalized content, including message updates, campaign adjustments, audience segmentation, and configuration changes.
• Constructive experience targeting activities with the right audience and priority of position
• Document all campaign takedowns and launches as they happen in real time
• Lead our workflow innovation to create efficiency in campaign launches and operations
• Write, edit, and QA UX campaign builds (e.G., banners, modals, landing pages, in-app messages).
• Configure personalized content variations based on audience segments and behavioral triggers
• Review the campaign calendar and prioritize tasks for upcoming launches. Attend daily stand-ups or syncs to ensure smooth campaign operations delivery.

WHAT YOU NEED TO SUCCEED (MINIMUM QUALIFICATIONS) :

WHAT WILL GIVE YOU A COMPETITIVE EDGE (PREFERRED QUALIFICATIONS) :