B2B Marketing

Key Skills & Qualifications :

B2B Marketing Expertise :

Deep understanding of B2B marketing strategies focusing on lead generation nurturing and converting business clients.

Familiarity with how marketing and sales work together in a B2B context (longer sales cycles relationship building etc.).

Campaign Management :

Hands-on experience in developing executing and optimizing marketing campaigns specifically for B2B products or services.

Expertise in using data-driven insights to optimize campaigns for better results (e.g. more qualified leads higher conversion rates).

Sales and Marketing Alignment :

Strong understanding of sales goals and processes ensuring marketing strategies directly support and align with the sales pipeline.

Ability to coordinate with the Sales Director to adjust campaigns according to sales targets market feedback and business goals.

CRM and Marketing Automation :

Proficiency in CRM tools (Salesforce HubSpot etc.) for tracking leads and ensuring smooth handoffs between marketing and sales teams.

Experience with marketing automation tools (e.g. Marketo Pardot) to streamline lead nurturing and follow-ups.

Collaboration with Sales Teams :

Directly collaborating with the Sales Director to align marketing campaigns with sales objectives ensuring both teams are on the same page for lead generation and conversion strategies.

Regular communication with sales teams to gather insights on the quality of leads and provide marketing assets (e.g. email templates presentations) for the sales team.

Data Analysis & Reporting :

Ability to analyze and report on campaign performance especially in terms of how well leads generated by marketing are converting through the sales pipeline.

Proficiency in using tools like Google Analytics HubSpot or Salesforce to monitor and measure KPIs (key performance indicators) like ROI lead quality and conversion rates.

Strong Communication Skills :

Ability to present campaign performance insights and recommendations clearly to both marketing and sales leadership.

Strong written and verbal communication to collaborate with various stakeholders including the Sales Director and other departments.

Cross-Department Collaboration :

Collaborate with other departments such as product customer success and content teams to ensure the marketing materials and campaigns are aligned with broader business objectives.

Foster good communication between the marketing and sales teams to ensure both teams are working together toward a unified goal.

Ideal Background :

4 years of experience in B2B marketing with hands-on campaign management experience and a strong understanding of sales processes.

Prior experience in working directly with sales teams (specifically Sales Directors or senior sales leadership) to align strategies and optimize lead generation.

Solid understanding of CRM tools (like Salesforce HubSpot) and marketing automation platforms .

Strong analytical skills to assess the effectiveness of campaigns and optimize based on feedback from both sales and marketing performance metrics.

Experience in working with longer sales cycles and relationship-building aspects of B2B sales.

Additional Traits :

Proactive Problem-Solving : Able to anticipate potential roadblocks and work with the Sales Director to find solutions.

Leadership : Ability to coordinate and lead cross-functional teams.

Attention to Detail : Ensuring that campaigns and communication align with sales goals and market needs.

Requirements

B2B Marketing Expertise Strong understanding of B2B marketing strategies lead generation nurturing and conversion.

Campaign Management Proven ability to plan execute and optimize B2B marketing campaigns using data-driven insights.

Sales & Marketing Alignment Ability to align marketing efforts with sales goals ensuring smooth coordination with sales leadership.

CRM Proficiency Hands-on experience with CRM platforms such as Salesforce or HubSpot for lead tracking and pipeline management.

Marketing Automation Skilled in tools like Marketo Pardot or similar for lead nurturing and automation workflows.

Data Analysis & Reporting Proficiency in tools like Google Analytics HubSpot and Salesforce to measure KPIs and ROI.

Collaboration Skills Strong teamwork and communication abilities to work closely with Sales Product and Content teams.

Analytical Thinking Ability to interpret marketing and sales data to optimize strategies and improve performance.

Communication Skills Excellent written and verbal communication for presenting results and coordinating cross-functional efforts.

Problem-Solving & Adaptability Proactive approach to identifying challenges and adjusting campaigns based on market and sales feedback.

Leadership & Coordination Capability to lead cross-departmental initiatives and ensure alignment on shared goals.

Attention to Detail Accuracy and consistency in executing campaigns and managing marketing-sales deliverables.

Required Skills :

Experience : 5 years Salesforce Development Core Skills : Apex LWC Aura Visualforce Flows SOQL / SOSL Integration : REST / SOAP APIs Data migration Error handling Tools : Git CI / CD Salesforce DX MS Office Knowledge : Solution design Data governance Technical scoping Certifications (good to have) : ADM 201 PD1 Sales / Service Cloud JavaScript Dev I Soft Skills : Communication Mentoring Agile Documentation Stakeholder management Behaviour : Ownership Calm under pressure Problem-solving Team collaboration

Required Education :

Bachelors degree in Computer Science Information Technology Engineering or a related field (required)Masters degree in Computer Science Information Technology or MBA with IT specialization (preferred but not mandatory)Relevant Salesforce Certifications (ADM 201 Platform Developer I & II Sales / Service Cloud Consultant JavaScript Developer I) strongly preferred

Key Skills

Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

Employment Type : Full Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 4 - 6