Branding & Marketing HeadCOER University • Roorkee, Uttarakhand, India
Branding & Marketing Head
COER University • Roorkee, Uttarakhand, India
18 hours ago
Job descriptionA clear, differentiated and consistent brand identity for COER University. Stronger digital presence and engagement across platforms. Improved lead generation and conversion support for admissions. Increased visibility among students, parents, recruiters, and academic stakeholders . Well-coordinated, professional external and internal communication . Define, refine, and implement the overall brand strategy for COER University at regional and national levels. Articulate and communicate the University’s value proposition , key differentiators, and core messages for various audiences (students, parents, recruiters, faculty, regulators, partners). Ensure consistency in visual, verbal, and experiential branding across all touchpoints (website, social media, events, print materials, campus branding). Develop and maintain brand guidelines (logos, colours, fonts, tone of voice, templates) and ensure adherence across departments and vendors. Lead the digital marketing strategy across platforms such as Google, Meta, , YouTube and other relevant channels. Work closely with the Digital Marketing Executive to plan, monitor, and optimise performance campaigns for awareness, engagement, lead generation, and remarketing. Oversee digital assets such as the website, landing pages, microsites, and campaign pages , ensuring they are updated, user-friendly, and conversion-oriented. Track digital performance metrics regularly (traffic, engagement, CPL, conversions, reach, impressions) and use insights to refine strategies. Collaborate with the Admission Head and counselling teams to support admissions targets through focused campaigns. Conceptualise and execute admission-season campaigns , covering awareness drives, programme-specific promotions, city-wise or stream-wise outreach, webinars, open houses, and events. Ensure campaigns highlight courses, placements, faculty, infrastructure, scholarships, rankings, and success stories in an accurate and compelling manner. Plan and execute integrated campaigns combining digital media, offline events, school / college outreach, and partnerships. Lead the content strategy for all external communication – social media, website, blogs, emailers, brochures, newsletters, prospectuses, and press notes. Ensure that all content reflects the institution’s ethos, quality standards, and strategic messaging . Supervise the creation of student and alumni stories, faculty highlights, placement success narratives, research and innovation features, and campus life content . Maintain a consistent tone of voice aligned with the University’s brand – professional, aspirational, and student-centric. Manage public relations and media outreach to build and maintain a positive reputation for the University. Coordinate with external PR agencies or directly with media houses for news coverage, interviews, features, and press releases . Support leadership in preparing speeches, messages, quotes, and talking points for events and media interactions. Strengthen relationships with schools, coaching centres, industry partners, community organisations, and government bodies from a branding and visibility perspective. Provide creative direction for all marketing and branding collaterals (brochures, videos, standees, hoardings, event branding, internal campus signage, corporate presentations etc.). Work closely with the Creative Designer & Video Editor and external agencies / vendors to ensure high-quality output. Review, refine, and approve designs, storyboards, scripts, and copy before final release. Ensure all collaterals are updated regularly to reflect current data, programmes, recognitions, and achievements . Lead and mentor a small branding and marketing team (digital marketing, design, content, vendors / agencies). Establish clear workflows, timelines, and review mechanisms for campaigns and routine activities. Foster a culture of planning, accountability, creativity, and collaboration within the team. Coordinate with admissions, academics, placements, and administration to gather inputs and align efforts. Track and analyse key brand, digital, and campaign metrics to evaluate performance. Prepare monthly and quarterly reports for leadership, summarising major campaigns, results, learnings, and recommendations. Use data to identify high-performing channels, messages, and geographies , and direct future efforts accordingly. Provide strategic inputs for annual marketing plans, budgets, and projections . Ensure all campaigns and communications comply with regulatory guidelines and ethical norms applicable to higher education marketing. Represent the brand with integrity, transparency, and factual accuracy in all public-facing content. Keep abreast of changing trends, policies, and best practices in education marketing and branding . Bachelor’s degree in Marketing, Business, Mass Communication, Management, Branding, or related fields . A postgraduate degree (MBA / PGDM with Marketing / Communication specialisation) will be an added advantage. Minimum 5+ years of experience in branding, marketing, or communications , with at least part of this experience in the education domain (university, college, ed-tech, training institute) or closely related sectors. Proven experience in leading marketing campaigns, managing digital presence, and handling multi-channel communication . Prior experience in a team-leading or managerial role is strongly preferred. Strong understanding of brand positioning, segmentation, and messaging . Hands-on familiarity with digital marketing concepts, tools, and metrics . Ability to plan and execute integrated campaigns across digital and offline mediums. Excellent written and verbal communication skills in English and Hindi Ability to brief, review, and refine creative content (design, copy, video). Strong sense of storytelling and audience-specific messaging. Strategic thinker with the ability to translate institutional goals into marketing actions . Strong people management skills – mentoring, delegation, coordination, and conflict resolution. High level of ownership, initiative, and accountability . Ability to thrive in a fast-paced, admission-driven environment with tight timelines. Understanding of tools / platforms such as Google Analytics / GA4, social media dashboards, email marketing platforms, CRM / lead management systems . Comfortable working with presentations, reports, and dashboards for leadership reviews. Improved brand awareness and recall among target audiences. Increased digital engagement and reach across key platforms. Stronger lead flow and support to admission targets . High-quality, consistent, and timely communications and creatives . Positive feedback from leadership, admissions, and external stakeholders on branding impact.
Position : Branding & Marketing Head
Location : COER University, Roorkee (On-campus, Full-time)
Role Summary
COER University, Roorkee is inviting applications for the position of Branding & Marketing Head .
The University seeks a strategic, data-driven marketing leader who can shape and strengthen the institution’s brand narrative, build a strong digital and offline presence, drive integrated campaigns, and enhance national visibility in the higher education landscape.
The role includes end-to-end ownership of :
- Brand strategy & positioning
- Digital & performance marketing
- Admissions marketing & lead-generation support
- Communication & content strategy for Online and Offline Medium
- Execution of the strategy with the team
This is a senior role for a professional with 5+ years of experience (preferably more) in branding and marketing, ideally in the education sector or related domains (ed-tech, universities, colleges, training organisations) .
What success looks like in this position :
Key Responsibilities 1. Brand Strategy & Positioning
2. Digital & Performance Marketing
3. Admissions Marketing & Campaign Management
4. Content Strategy & Communication
5. Public Relations, Media & Stakeholder Engagement
6. Creative Direction & Collateral Development
7. Team Leadership & Process Management
8. Analytics, Reporting & Strategic Insights
9. Governance, Ethics & Best Practices
Qualifications & Experience Educational Background
Professional Experience
Skills & Competencies
Marketing & Strategic Skills
Communication & Creative Skills
Leadership & Behavioural Skills
Technical & Tool Knowledge (Preferred)
Key Success Indicators
Application Process
Interested candidates who meet the above criteria are invited to apply by sending their Resume / CV to nitinverma@coeruniversity.ac.in
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Head Marketing • Roorkee, Uttarakhand, India
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