Growth Strategy Lead

About Earthful :

Earthful is a VC funded, FMCG company focused in the health and wellness space. We recently featured on Shark Tank India, and are on a mission to build India’s most trusted clean-label wellness brand.

The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB with a multitude of experience across multinational companies & startups, such as Uber, Meesho, Deutsche Bank, ITC.

Earthful is an early stage startup and hence the candidate will have the opportunity to work closely with the founders. We are looking for a candidate passionate about scaling a startup.

Job Summary :

We're looking for a strategic, data-obsessed and entrepreneurial Growth Marketing Manager to lead Earthful's next phase of expansion. This person will own the end-to-end user growth journey from discovery to purchase to retention across performance, product, content, and lifecycle marketing.

You'll work directly with the founders and lead cross-functional initiatives to scale customer acquisition, conversion, and lifetime value, while building and mentoring a high-performing growth team.

Location : Full-time position (Mumbai office)

Roles and Responsibilities :

• Own and scale all growth KPIs : CAC, RoAS, LTV, retention, revenue per user.
• Lead cross-channel growth strategy across Paid (Meta, Google, Marketplaces), Organic (SEO, Content), CRM (Email, WhatsApp), and Product-led growth levers.
• Develop and optimize the end-to-end growth funnel from awareness to conversion to loyalty.
• Partner with founders on monthly and quarterly growth forecasts and own the performance marketing P&L
• Collaborate with Product, Tech, and CX teams to drive website CRO, UI / UX A / B testing, and feature experimentation
• Build and mentor a world-class growth team including Performance Marketing, CRM, SEO, and Analytics
• Establish a robust experimentation engine for creative testing, channel betas, and messaging

Skill sets :

Be a part of Earthfuls Family!

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