Content Marketing Leader

About KodeKloud

KodeKloud is a fast-growing EdTech SaaS company dedicated to transforming the way businesses and individuals upskill in DevOps, Cloud Computing, and AI through hands-on, practical learning experiences.

Trusted by over 1 million users worldwide and ranked #4 on the Straits Times’ List of Fastest Growing Companies in 2024, KodeKloud champions a remote-first workforce, allowing team members to work from anywhere, be it cozy cafes, sunny beaches, mountain retreats, or vibrant cities. We are passionate about creating a culture of learning, collaboration, and growth.

Role Overview

We’re looking for a Brand & Content Leader to craft and scale KodeKloud’s global identity. You will help build and elevate our voice, shape our content strategy, build a narrative, and tell a story in a way that educates, enables and inspires our audience.

You will lead KodeKloud’s content and messaging strategy across all channels. From brand storytelling, product copy to SEO content and campaign messaging, you will be the guardian of our tone, ensuring consistency, clarity, and creativity in everything we publish. You’ll collaborate closely with marketing, product, design, and education teams to drive growth, engagement, and brand love.

Key Responsibilities

• Brand Storytelling & Narrative
• Champion the evolution of a unified brand story that connects our mission, product and community.
• Ensure it's effectively communicated across all channels and touchpoints.
• Craft narratives for major campaigns, partnerships, and product launches.
• Conceptualize and execute large-scale brand campaigns across markets.
• Content Strategy & Planning
• Develop an overall content strategy aligned with marketing and business goals.
• Lead editorial planning, content calendars, and campaign messaging frameworks.
• Identify content opportunities across funnel stages (awareness, consideration, conversion, retention).
• Copywriting & Messaging
• Craft compelling copy for web pages, ads, emails, product / landing pages, video scripts, and more.
• Define and maintain KodeKloud’s brand voice and tone across all channels.
• Collaborate with product and UX teams to create intuitive and effective product copy.
• Team Leadership
• Build and mentor a team of copywriters, content marketers, designers and freelancers.
• Set clear goals, review performance, and foster a high-performing creative culture.
• SEO & Content Marketing
• Oversee long-form content strategy including blogs, guides, and whitepapers.
• Work with SEO teams to grow organic traffic through strategic content.
• Optimize content performance using analytics tools and data insights.

Who You Are

Why Join KodeKloud