Performance Marketing & Website ManagerConfidential • Ahmedabad, India
Performance Marketing & Website Manager
Confidential • Ahmedabad, India
8 days ago
Job descriptionOversee day-to-day website activities on Shopify / WooCommerce / Magento (as applicable). Ensure product listings are accurate with high-quality images, descriptions, pricing, sizing, and inventory updates . Improve user experience (UX) , website speed, and mobile responsiveness. Coordinate with developers for technical updates, bug fixes, and feature improvements. Implement SEO best practices —on-page, Meta tags, blogs, schema data, etc. Set up and optimize conversion tracking, pixel integrations , and website analytics. Manage homepage banners, promotional updates, festive campaigns, and new arrivals. Work with operations team to ensure smooth order flow, COD verification, and logistic integration. Track and analyse customer behaviour, funnel drop-offs, and buying patterns . Maintain dashboards and weekly / monthly performance reports. Recommend strategies based on data insights to increase sales and reduce CAC. Perform competitive analysis for pricing, products, and promotions. Plan and execute sales campaigns, festive offers, and product launch strategies . Optimize landing pages to improve conversion rate. Suggest and implement automation flows (email, SMS, WhatsApp) to boost retention. Identify new digital channels and partnership opportunities. Bachelor's degree in Marketing, Business, E-Commerce, or related field. 2–5 years of experience in performance marketing , preferably in e-commerce or fashion industry . Strong knowledge of Facebook Ads Manager, Google Ads, Google Analytics 4, Shopify / WooCommerce, and SEO tools . Hands-on experience with website management, tracking tools, pixel setup, and analytics. Ability to analyse data and derive actionable insights. Understanding of women's fashion trends and customer behaviour (added advantage). Excellent communication, coordination, and project management skills. ROAS (Return on Ad Spend) CAC (Customer Acquisition Cost) Website Conversion Rate AOV (Average Order Value) Organic Traffic Growth Repeat Purchase Rate Campaign Performance Metrics Full-time role Office-based / Hybrid (as per company policy) Fast-growing ladies' garment e-commerce brand
Position Overview
We are seeking a highly skilled and data-driven Performance Marketing & Website Manager to oversee digital marketing campaigns, optimize online sales performance, and manage our e-commerce website for our ladies' garment brand. This role requires strong analytical abilities, hands-on campaign management experience, and a deep understanding of e-commerce user experience, website operations, and fashion-centric branding.
Key Responsibilities
1. Performance Marketing
- Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, Instagram, and other relevant channels .
- Manage full-funnel performance —awareness, consideration, and conversion campaigns.
- Conduct A / B testing for creatives, audiences, landing pages, and ad copy.
- Monitor KPIs including ROAS, CPA, CTR, CPC, Conversion Rate , and generate regular reports.
- Develop remarketing and retargeting campaigns to increase repeat purchases.
- Collaborate with the creative team to produce engaging ad content tailored to women's fashion.
- Manage influencer performance tracking where required.
2. Website Management & E-Commerce Operations
3. Data Analysis & Reporting
4. Growth & Strategy
Qualifications & Skills Required
Key KPIs
Work Environment
Skills Required
Shopify, conversion rate , Google Ads, Cpa, Cpc, instagram , Magento, Woocommerce, Seo
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Performance Marketing Manager • Ahmedabad, India
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