Hindustan Feeds - Assistant Branding Manager

Feeds is a professionally managed agro-based company which has manufacturing units located in Baramati, Satara, Shrirampur and Merta (Rajasthan).

Hindustan Feeds is a market leader that has a strong presence in the cattle feed industry with a rapidly growing business in Maharashtra. Dynamic candidates are encouraged to apply for the following roles at our Baramati plant.

Key Responsibilities :

• Brand Strategy Development : Develop and implement a branding strategy that aligns with the companys objectives, market trends, and customer needs.
• Market Research & Analysis : Conduct market research to identify consumer trends, competitive landscape, and market opportunities.
• Campaign Management : Plan, develop, and oversee marketing campaigns across various platforms (digital and non-digital) to promote brand awareness and drive customer engagement.
• Collaborate with the marketing team to execute campaigns effectively.
• Product Launches : Coordinate product launches and rebranding initiatives, including developing launch plans, creating promotional materials.
• Digital & Social Media Strategy : Oversee the digital marketing and social media presence for the brand.
• Work with content creators and designers to produce engaging content that builds brand loyalty and attracts new customers.
• Collaboration & Cross-functional Coordination : Work closely with other departments to ensure brand alignment and incorporate customer feedback into the branding Education : Bachelors degree in marketing / Business / Animal Science / Agricultural Business or a related field.
• A masters degree or MBA is a plus.
• Experience : Minimum of 10 to 12 years of experience in brand management, marketing, or a related role.
• Industry Knowledge : Familiarity with the animal feed sector, including an understanding of customer needs, industry regulations, and competitive Strong strategic thinking and problem-solving skills.
• Excellent communication and storytelling abilities.
• Proficiency in digital marketing tools and analytics platforms.
• Experience in managing budgets, timelines, and cross-functional projects.
• Ability to analyze market data and translate insights into actionable brand strategies.

Personal Attributes :

Salary and other benefits :

(ref : iimjobs.com)