HID Global is the market leader in physical access control readers.
Increasingly, these hardware products are being connected and evolving into IoT devices that will form the foundation for the company to build a selection of service offering options.
We are currently looking for top-talented people who want to embark on this journey with us.
The destination is to become the undisputable world leader in access control technology for enterprises.
It is an exceptional opportunity with the backing of the world's largest and most exciting company in its field.
As the Regional Product Marketing Manager for the Physical Access Control Solutions (PACS) readers, you will drive the definition, realization, and ongoing evolution for the reader portfolio.
This includes developing strategy, product roadmaps, market requirements, pricing, product positioning, and launch success.
Who are we?
HID powers the trusted identities of the world's people, places, and things, allowing people to transact safely, work productively and travel freely.
We are a high-tech software company headquarters in Austin, TX, with over 4,000 worldwide employees.
Duties :
Implement the product strategy for HID Global's physical access control solutions (PACS) readers.
Define market requirements and business Opportunity; own the high-level product roadmap and be accountable to its execution
Act as the voice of the customer (partner and end user) to product management, cloud services and the rest of the organization.
Collect, analyze and report on needs and trends based on end user and channel surveys as well competitive and industry analysis to provide input to the reader product roadmap
Educate the rest of the organization on reader products and be the center of competency for market knowledge, sizing and customer profiles
Strategize and define decision criteria of prospects, channels and end users to position HID readers against competition
Define, implement and evolve pricing strategy for reader products
Develop product data suitable for product promotion through various channels
Develop and execute the implementation of successful new reader product launch programs with assets ready that define target markets, positioning, competitive analysis and comparison, collaterals, white papers, training, presentations, pricing and promotion
Analyze and understand the longer-term market direction and influence external analysts to adopt / value HID Global's direction.
Lead key relationships within the physical access control market in order to stay abreast of standards, policies and technology adoption.
Review and report regularly on segment and geographical business performance including revenue, product mix, and margin trends and advise the organization on improvement implementations to drive both growth and profitability
Generate and implement channel strategies with the sales and marketing organization, including pricing and discount strategies
Qualifications :
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and / or ability required.
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions
Education and / or Experience :
Minimum of bachelor's degree in marketing or other relevant discipline.
Candidates with equivalent education plus relevant work experience may also be considered.
Minimum 5+ years product marketing or product management related positions
Proven ability to successfully launch products and services on a global basis
Strong expertise in the area of physical security
Understanding of access control systems
Experience operating in a product development team using SAFe for Lean Enterprises methodology
Proven capability of cross-functional collaboration & ability to gain consensus
You are decisive but open to new ideas
You are a self-starter, entrepreneurial
You are a quick learner
Data & analysis driven
You are comfortable with, and able to manage constructively; change, ambiguity, debate, conflict, and informed risk taking
(ref : iimjobs.com)
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Product Marketing Manager • Bangalore, India
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