Outbound Marketing Specialist

We're looking for a results-oriented Offshore Lead Generation Specialist with proven experience generating high-quality B2B service leads for US and international markets. This role demands someone who can independently design and execute lead generation campaigns, understand service-based sales cycles, and deliver measurable results that directly impact revenue.

Key Responsibilities :

• Design and execute comprehensive lead generation campaigns targeting US, UK, and international B2B service buyers
• Build and manage targeted prospect lists using advanced research and prospecting tools
• Create personalized, multi-touch outreach sequences across email, LinkedIn, and other channels
• Develop compelling messaging that articulates NyxaLabs' service value propositions effectively
• Qualify leads through discovery conversations and BANT / MEDDIC frameworks
• Generate consistent flow of SQL (Sales Qualified Leads) meeting defined criteria
• Manage lead nurturing campaigns for prospects not ready to engage immediately
• Conduct market research to identify new industries, segments, and opportunities for NyxaLabs services
• Analyze campaign performance metrics and continuously optimize for better conversion rates
• Collaborate with sales team to refine ideal customer profiles and messaging strategies
• Maintain accurate records in CRM and provide regular reporting on lead generation activities
• Test different approaches, messaging angles, and channels to improve response rates
• Stay informed about NyxaLabs' service offerings to effectively communicate value to prospects
• Work across international time zones to engage prospects during their business hours
• Ensure all outreach complies with GDPR, CAN-SPAM, and international data regulations

Required Qualifications :

Must-Have Experience :

Preferred Skills :

Portfolio Requirements : Your application must include :

Tools & Technologies You Should Know :

What We Offer :