Product-Led Growth & Performance Marketing Lead

Company Description

FiatPe is reimagining how Bharat transacts. We empower merchants across Tier 2–4 towns with soundbox-enabled digital payments, POSH (Point of Sale Hardware) machines, UPI services, gamified rewards, and real-world incentives. We’re building India’s most trusted merchant network—one cashback at a time.

Role Description

This is not your typical growth role. We are hiring someone to architect FiatPe's Product-Led Growth (PLG) engine from scratch. You will be responsible for designing and executing the strategy, features, and feedback loops that drive user acquisition, activation, engagement, and retention — all from within the product. Alongside, you will own and optimize the performance marketing funnel across Meta, Google, and vernacular channels, blending PLG and paid into one seamless growth function.

Building FiatPe’s Growth Engine

In-product growth loops : referrals, gamification, onboarding

In-app engagement to drive retention

A / B testing & experimentation engine

Performance Marketing

Run & optimize Google, Meta, influencer campaigns

Drive CAC, LTV, ROAS, Merchant Activation

Analytics & Tools

Set up WebEngage, Firebase, Mixpanel

Build dashboards & deep cohort analysis

What We’re Looking For :

5–8 yrs in growth / product marketing / performance (consumer tech or fintech).

Experience with PLG features / loops & experimentation systems.

Skilled in Meta / Google Ads, Appsflyer, GA4, Mixpanel, SQL.

Strong product sense & cross-functional collaboration.

Hindi or regional language fluency is a plus.