Company Description
Gratitude Farms, is a fast-growing Agritech start-up specialising in converting barren and unused farmlands into rich, biodiverse Natural Farming practices to grow high-value fruits, vegetables, flowers and medicinal plants / herbs.
By integrating traditional knowledge systems such as Vriksh Ayurveda with modern technologies, we address critical challenges in agriculture while creating long-term environmental and economic value.
Our vision is to be a global leader in sustainable agriculture, driving environmental restoration and economic prosperity. Our mission is to :
- Convert a million acres of barren land into natural farming-based medicinal agroforestry.
- Plant 10 crore medicinal plants to meet rising global demand.
- Empower communities and stakeholders through knowledge, innovation, and sustainability.
Role and Responsibilities
1. Position
As Marketing and Sales Manager, you will be responsible for developing and executing strategies to maximize sales of Gratitude Farms' organic produce and value-added products through B2B, retail, and e-commerce channels in Hyderabad market (and later to other cities)
2. Responsibilities
Sales Management and Growth :
Develop and implement sales strategies to achieve targets for fresh organic produce from Gratitude Farms (around Hyderabad) to B2B and retail customers.Manage sales processes, track performance, and optimize sales efforts.Identify and secure new B2B and retail partnerships to expand market reach.E-commerce Sales :
Drive sales through existing and new e-commerce platforms.Develop and execute online marketing campaigns to increase brand awareness and drive online sales.Manage product listings, pricing, and promotions on e-commerce platforms.Optimize online customer experience.Business Development - Value-Added Products :
Identify and develop new value-added product opportunities utilizing farm produce.Develop business plans and marketing strategies for value-added products.Establish distribution channels for value-added products.Marketing Strategy and Implementation :
Develop and implement comprehensive marketing strategies to promote Gratitude Farms and its products.Identify target markets and tailor marketing campaigns accordingly.Oversee brand positioning, messaging, and consistency across all marketing channels (digital, social media, print).Conduct market research to identify trends, opportunities, and competitive landscape.Customer Relationship Management :
Build and maintain strong relationships with key B2B and retail clients.Ensure high levels of customer satisfaction and retention.Team Leadership :
Contribute to the development of professional abilities within the sales / marketing staff.Innovation :
Foster a culture of innovation to improve operations, product offerings, and marketing effectiveness.3. Qualifications and Skills
Experience : 4-5 years in sales and marketing of fresh produce, preferably organic in Hyderabad market (must have requirement).Experience with B2B sales, retail sales, and e-commerce platforms.Strong understanding of the agricultural industry and organic farming practices.Excellent communication skills (written and verbal) in Telugu, English, and Hindi.Team player with leadership skills.Education : Graduation; Preferred - MBA in Agri-business, Agriculture, Sales, or Marketing.