Digital Marketing Lead

Overview

As a Digital Marketing Lead, you'll be the driving force behind developing and executing strategies that maximize ROI for our clients. You'll work closely with our creative, content, and analytics teams to ensure the seamless delivery of multi-channel campaigns while mentoring junior team members to reach their potential.

Key Responsibilities :

• Strategy Development : Create and implement end-to-end digital marketing strategies across channels, including SEM, social media, email marketing, and display advertising.
• Campaign Management : Plan, execute, and optimize digital campaigns to meet client objectives such as lead generation, brand awareness, and revenue growth.
• Analytics & Reporting : Leverage analytics tools (Google Analytics, SEMrush, etc.) to track performance metrics, deliver actionable insights, and prepare detailed reports for stakeholders.
• Client Collaboration : Act as the primary point of contact for clients, ensuring alignment on goals, delivering updates, and managing expectations.
• Leadership & Mentorship : Guide junior marketers, providing training and constructive feedback to foster professional development.
• Market Trends : Stay up-to-date with industry trends, new technologies, and emerging platforms to keep campaigns innovative and competitive.

Qualifications :

Preferred Skills :

Key Traits for Success at Marko & Brando :

Skills Required

Google Ads, mailchimp, Google Analytics, Hubspot