Mosaic Wellness - Manager - Performance Marketing

Title : Performance Marketing Manager Meta (P&L Ownership).

Location : Thane.

Experience : 3 to 5 Years.

Preferred Background : Experience in D2C brands (highly preferred).

About the Role :

We are looking for a hands-on Meta Performance Marketing Manager who will take complete ownership of Meta Ads P&L for one of our fast-growing brands.

The ideal candidate will be responsible for planning, executing, optimizing, and scaling Meta campaigns to drive profitable growth.

This role demands a strong analytical mindset, a deep understanding of consumer funnels, and the ability to collaborate closely with creative, brand, and analytics teams.

Key Responsibilities :

• Meta Ads P&L Ownership.
• Take full ownership of Meta performance marketing P&L from budgeting, planning, forecasting to execution.
• Manage daily, weekly, and monthly P&L dashboards to ensure profitable scale.
• Drive growth while maintaining efficiency across CAC, ROAS, payback, and cohort KPIs.
• Campaign Management & Optimisation.
• Set up, launch, and optimize Meta campaigns across all objectives (sales, retargeting, awareness).
• Own campaign structuring, audience segmentation, bidding strategies, and scaling approaches.
• Drive continuous experimentation through A / B tests across creatives, audiences, and landing pages.
• Creative & Experimentation.
• Work closely with brand, design, and creative teams for ad conceptualization and testing.
• Identify top-performing creative formats, messaging angles, hooks, and iterate quickly.
• Collaborate with analytics to measure incrementality and impact of experiments.
• Data & Insights.
• Use Meta Insights, GA, Mixpanel, AppsFlyer, or equivalent tools to monitor funnel performance.
• Track acquisition funnel metrics CPC, CTR, CVR, CAC, ROAS, LTV, repeat cohorts.
• Identify performance drivers and provide actionable insights to leadership teams.

Required Skills & Experience :

Good to Have :

(ref : iimjobs.com)