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Performance Marketer
Performance MarketerTechbug • Bengaluru, Karnataka, India
Performance Marketer

Performance Marketer

Techbug • Bengaluru, Karnataka, India
5 hours ago
Job description

We’re Hiring : Performance Marketing Specialist | Techbug (Bengaluru)

Techbug is looking for a data-driven, analytical, and creative Performance Marketer to lead paid campaigns across digital platforms. If you are passionate about scaling businesses through strategic ads and measurable ROI, this role is for you.

Role : Performance Marketing Specialist

Location : HSR Layout, Sector 6, Bengaluru

T ype : Full-Time (Hybrid)

Responsibilities

  • Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, and YouTube .
  • Conduct keyword research, audience segmentation, and competitor analysis.
  • Manage end-to-end campaign setup : strategy → creatives → execution → optimization.
  • Monitor campaign performance daily using dashboards and analytics tools.
  • Optimize CAC, CTR, ROAS, and conversion rates.
  • Develop A / B tests for ads, landing pages, and funnels.
  • Collaborate with design and content teams to create high-performing ad creatives.
  • Provide weekly and monthly performance reports with insights and recommendations.
  • Stay updated with industry trends, platform updates, and evolving best practices.

Required Skills

  • Expertise in Google Ads (Search, Display, YouTube), Meta Ads, and LinkedIn Ads .
  • Strong understanding of performance metrics : CPC, CPM, CTR, ROAS, CAC, LTV.
  • Proficiency in tools :
  • Google Analytics
  • Google Tag Manager
  • Meta Business Suite
  • SEMrush / Ahrefs (preferred)
  • Excel / Sheets for reporting
  • Ability to manage budgets and scale campaigns profitably.
  • Strong analytical & problem-solving skills.
  • Ability to create conversion-focused ad funnels.
  • Preferred Qualifications

  • 1–3 years of experience in performance marketing.
  • Experience in B2B , D2C, SaaS, education, or service-based industries is a plus.
  • Basic understanding of landing page optimization tools (Unbounce, Webflow, WordPress).
  • Ability to think creatively while making data-backed decisions.
  • Salary

    Competitive and based on experience + performance incentives.

    Why Join Techbug?

  • Work with diverse brands and fast-growing businesses.
  • Creative freedom to test, build, and scale campaigns.
  • Fast-paced environment that values innovation and ownership.
  • Direct involvement in strategic decisions that impact real revenue growth.
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    Performance Marketer • Bengaluru, Karnataka, India

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