General Manager - Graphic Design (Packaging)

We’re seeking a senior Graphic Design lead to lead the transformation of our packaging strategy—from feature-focused communication to purpose-driven storytelling. This is a high-impact leadership role that blends strategic foresight with creative execution across a portfolio of 17,000+ SKUs.

Key Responsibilities :

• Strategic Leadership : Define and drive a future-ready packaging design vision aligned with brand purpose and consumer trends.
• Creative Direction : Partner with 25+ Business Units to translate business goals into compelling shelf narratives; oversee 600+ artworks monthly.
• Team & Partner Management : Lead internal design teams and external agencies to deliver scalable, high-performing design systems.
• Design Validation : Establish a data-driven, consumer-centric design validation process using neuro-insights and advanced research tools.
• Innovation & Trend Forecasting : Anticipate global cultural and consumer shifts to inspire breakthrough packaging solutions.
• AI Integration : Leverage generative AI to optimize workflows, enhance speed, and unlock creative capacity.
• Cultural Insight : Apply design semiotics and anthropological methods to create emotionally resonant packaging experiences.

Ideal Candidate Profile :

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