Key Responsibilities :
Keyword Research & Analysis :
- Conduct in-depth keyword research to identify high-volume, low-competition keywords relevant to our business.
- Analyze keyword search volume, competition, and user intent.
On-Page Optimization :
Optimize website content, including titles, meta descriptions, headings, and image alt text, for search engines.Ensure website content is relevant, informative, and user-friendly.Implement on-page SEO best practices across all website pages.Off-Page Optimization :
Build high-quality backlinks from reputable websites through outreach, guest blogging, and other link-building strategies.Develop and execute link-building campaigns to improve domain authority.Content Strategy :
Collaborate with the content team to ensure all website and blog content is SEO-friendly and aligned with target keywords.Provide SEO recommendations for content creation and optimization.SEO Reporting & Analysis :
Track, monitor, and analyze website traffic, keyword rankings, and other key SEO metrics using Google Analytics, Google Search Console, and other SEO tools.Generate regular reports on SEO performance and provide insights to the marketing team.Competitive Analysis :
Conduct competitive analysis to identify SEO opportunities and stay ahead of the competition.Monitor industry trends and best practices in SEO.Technical SEO :
Assist in technical SEO audits and recommend solutions for improving website crawlability, indexing, and site speed.Qualifications & Experience : 3-5 years of experience in SEO or digital marketing (internships and relevant coursework considered).
Technical Skills :
Strong understanding of SEO principles and best practices.Proficiency in using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.Basic understanding of HTML, CSS, and website structure.Key Skills :
Excellent written and verbal communication skills.Strong analytical and problem-solving skills.Detail-oriented and organized with the ability to manage multiple tasks.Ability to work independently and as part of a team.A strong interest in digital marketing and a passion for learning.ref : iimjobs.com)