Lead Business AnalystCareerfit • Delhi, India

Lead Business Analyst

Careerfit • Delhi, India

23 days ago

Job description

Role : Lead Business Analyst

Department : Data Analytics

Location : Mumbai

Role Overview

We are looking for a Lead Business Analyst to drive data-led decisioning across customer funnels, credit risk, profitability, and product performance. The role combines business acumen with strong analytical depth helping shape product and risk strategy in a fast-scaling FinTech lending environment.

Key Responsibilities :

1. Funnel & Conversion Analytics-

Own the end-to-end loan funnel from application to first repayment.
Identify leakage points, analyse conversion drivers, and suggest optimizations across stages (lead →

KYC → underwriting → disbursal → 1st EMI).

Partner with Product and Growth teams to run A / B experiments improving user journey and

approval rates.

2. Credit Risk & Portfolio Analytics-

Deep dive into risk funnel metrics (approval %, DPD0, bounce %, resolution %, roll rates, NPA).

Build and maintain early warning dashboards for portfolio health.

Design and evaluate risk segmentation frameworks — by bureau score, customer profile, and behavioural segments.

Work with credit policy teams to quantify impact of rule or scorecard changes.

3. Profitability & Unit Economics-

Track product and cohort-level profitability (NIM, CAC, LGD, ROE).

Evaluate credit and pricing changes using simulation and scenario modelling.

Partner with finance to build forecasting models for portfolio growth, losses, and contribution

margins.

4. Product & Strategy Insights-

Partner with Product Managers to track feature performance (usage, adoption, retention).

Translate funnel and risk insights into product roadmap inputs (e.g., automation, repeat loans, collection interventions).

Build narratives around data for leadership and board-level reviews.

5. Leadership & Collaboration-

Lead and mentor a team of analysts on funnel, risk, and product tracks.

Collaborate closely with cross-functional teams – Risk, Product, Growth, Collections, and Finance.

Present actionable insights to senior stakeholders for strategic decisions.

Skills & Experience :

5–8 years of experience in FinTech, NBFC, or digital lending in roles such as Business Analyst / Risk Analyst / Product Analyst.

Strong proficiency in SQL, Excel, and data visualization tools (Tableau).

Hands-on experience in risk and funnel analytics, and profitability modelling.

Solid understanding of credit lifecycle – from application to recovery.

Exposure to A / B testing, segmentation, cohort analysis, and data storytelling.

Experience with Python / R preferred.

Excellent communication and stakeholder management skills.

Good to Have :

Experience with behavioural or scorecard models (acquisition or early delinquency).

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