Assistant Brand Manager

About the role

We’re looking for an Assistant Brand Manager to join the Coty India team. This is a newly added role that will be responsible not only for the commercial success of the business unit under his / her care, but also the acceleration of Coty’s ambitions through impactful marketing strategy and impeccable execution.

RESPONSIBILITIES

Brand Marketing, ATL, PR

Develop short to long-term brand and launch plans in conjunction with Key Accounts and Retail Operations, aimed at driving sell-out, sales productivity, brand / product rankings and market share

Make strategic decisions around big bets and key priorities, with a view to do “fewer, but bigger and better”, showcasing Singapore as the market with best-in-class practices / executions / successes

Partner Media and PR agencies to develop cohesive Media and PR strategies to build brand desirability and exclusive tribes, to support brand development and major launches

Track and improve Marketing KPIs and ROIs

Trade Marketing, BTL

Plan and execute BTL promotions across Department Stores, Sephora, Perfumery and Ecommerce channels for omni-excellence

Develop exclusive offerings and promotions tailored to various customers / channels and end-consumers

Plan and execute animations and podiums in conjunction with Key Accounts, Visual Merchandising and Retail Operations

Co-own brand-, category- and BA-productivity with Retail Operations and Key Accounts

Support Key Accounts and Retail Operations with month-to-month sales planning activations aimed at stretching results, and / or mitigating risks

A&CP Budgeting, P&L Management

Plan, own and manage A&CP budget to ensure profitability

Co-own brand P&Ls, including actively managing sell-out to sell-in, gross-to-net and product contribution

Market Planning & Forecasting

Monitor closely / adjust the forecast for both new marketing initiatives and baseline categories / franchises, according to business needs

Work with stakeholders to realize commercial ambitions; to re-phase forecasts when required, and track performances of key pillars

Manage inventory and make plans as required for discontinuations and Excess & Obsolescence (E&O) reduction

Reporting & Others

Weekly, Monthly and Quarterly reporting as per brand and APAC requirements, managing ad-hoc reporting requests when required

Providing valuable insights to local, regional and global teams on brand and competitor performance, using them to enhance our own brand performance and results

Pricing and promotional analysis

REQUIREMENTS

A dynamic and entrepreneurial mindset, with a strong attention to detail, the ideal candidate will bring along the following :

Minimally 5 years of 360° brand management experience in Luxury Beauty, particularly in Fragrances, within the Singapore domestic market

Significant relevant experience with the Department Store and Sephora channels, with a strong understanding of the retail drumbeat and landscape in Singapore. Channel experience in Free Standing Stores is a bonus.

Experience in multi-brand portfolio management is preferred

A proven track record in brand-building and expansion; a strategic thinker who does not gloss over details

Excellent time management skills with the ability to prioritize effectively and work under pressure

Highly detailed with strong organizational and analytical skills; attuned with performance marketing

A team player, ability to develop effective working relationships both internally & externally and excel in a multi-cultural environment

Proactive, agile, with a strong business acumen

Excellent verbal and written communication skills in English, highly proficient in Microsoft Excel and PowerPoint