Product Portfolio Lead

Department : Marketing

Location : Gurugram

Therapy : Gynaecology-2, Pain Management-1, Women Nutrition-1, Women Health-1

Reports to : Marketing Manager – Marketing

Position Overview

The Group Product Manager (GPM) is responsible for leading the strategic and operational marketing of assigned product portfolio(s). The role involves brand planning, product lifecycle management, market analysis, team leadership, and execution of marketing initiatives to drive sustainable business growth. The GPM will work closely with cross-functional teams including Sales, Medical, Regulatory, Supply Chain, Training, and Finance.

Key Responsibilities

1. Strategic Brand Management

• Develop annual and long-term brand plans for assigned brands / portfolio.
• Identify growth drivers and design strategies to achieve sales, market-share, and profitability objectives.
• Conduct competitive landscape analysis and define brand positioning.

2. New Product Planning & Launch Management

3. Marketing Operations & Execution

4. Sales Team Support & Training

5. Cross-Functional Collaboration

6. Portfolio Performance Tracking

7. Budget Management

8. People & Team Leadership

Key Skills & Competencies

Qualification & Experience

KPIs for GPM