AddedEducation - Senior Content Manager

Position Title - Content Manager

Function / Department- Marketing

Reporting To- Head of Sales and Marketing

Location- Singapore, Philippines, India, Hong Kong, Indonesia (Remote)

AddedEducation, a division of The Added Company, provides an array of services for students and student-athletes, in their pursuit of tertiary education opportunities. We are dedicated to up-skilling gifted students and student-athletes, providing them with resources and opportunities for leveraging their talent to access top-notch tertiary education globally.

Based in Singapore with operations across the globe, we are a team of young like-minded people united by a single mission : to support and promote sporting and academic excellence. Currently under the AddedEducation brand, our business needs are focused on US, UK and Canada university admissions services, boarding school preparatory services and pre-high school development services.

Beyond college counseling, we offer transformative developmental programs such as AddedNova - our in-house research cell that fosters intellectual curiosity and original thinking, Public Speaking - helping students master the art of confident communication, and the Book Club - designed to build critical reading and analytical skills. Together, these programs form the foundation of a comprehensive approach to education that goes far beyond applications, shaping well-rounded individuals ready for success on a global stage.

We are looking for a highly strategic and creative storyteller who can architect, lead, and execute AddedEducation's global content engine. This role blends strategic narrative-building, content architecture, performance-driven content creation, and cross-functional leadership. You will shape how students, parents, partners, and global markets understand who we are and what we stand for.

KEY RESPONSIBILITIES

1. Strategic Content & Storytelling

• Own and shape the content strategy for all counseling and non-counseling services across geographies.
• Build product- and region-specific storytelling frameworks tailored to cultural nuances, audience behavior, and platform dynamics.
• Articulate and codify AE's strategic narrative : What does AE stand for? Why is our value worth the investment?
• Build a compelling brand story that is aspirational, authoritative, and globally relevant.
• Develop creative campaigns for product launches, student success stories, mentor highlights, founder POVs, and signature brand moments.
• Lead content marketing efforts across ads, social media, website, webinars, and CRM touchpoints.
• Turn AE's impact and student results into thought leadership content that strengthens reputation across markets.

2. Content Architecture & Ecosystem Building

3. Content-Driven Acquisition & Growth

4. Content Planning & Execution

5. Performance & Platform Expertise

6. Technical & Data-Driven Thinking

7. Leadership & Collaboration

Required Skills & Qualifications :

What you will get from us, in return, is :

#DreamBig

(ref : iimjobs.com)