Brand Growth Lead

The Category Head shall be responsible for driving demand generation for Glenmark’s select set of dermatologically recommended skin care and hair care brands, shifting focus toward consumerization and direct-to-consumer marketing while preserving their dermatological credibility. This role will oversee end-to-end marketing strategy, brand building, digital content development, social media marketing, and performance marketing. Reporting to Division Head – Emerging Channels Business, this role will lead a team of two direct reports—a Digital Content Manager and a Performance Marketing Manager—to execute impactful campaigns and achieve growth in a digital-first environment.

Brand Building

• Develop and implement a consumerization strategy for the portfolio
• Develop & implement a unified brand strategy to boost awareness, equity and loyalty
• Brand Positioning : Amplify the consumer-facing identity of the brands, leveraging their dermatological heritage to resonate with target audiences
• Ensure consistent brand voice, messaging and visual identify across all channels

Innovation

Digital Content Development :

Social Media Marketing :

Performance Marketing (Content & Commerce Platforms) :

Brand Activation

Team Leadership :

Cross-Functional Collaboration

Analytics & Reporting :

7-10 years of experience in Brand Management (Innovation and / or Activation) ideally in beauty, skincare or consumer goods.