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Head of Marketing

Head of Marketing

Aliens TattooMumbai, Maharashtra, India
11 days ago
Job description

About Us

Aliens Tattoo is a high-energy, fast-growing premium tattoo studio chain valued at $20M. With 16+ studios across India and a dynamic team of 160+ professionals based in Mumbai, we are redefining tattoo artistry with innovation, creativity, and a commitment to excellence. Our culture thrives on openness, integrity, personal growth, and continuous learning.

Role Overview

We’re hiring a highly driven, strategic, and execution-focused marketing leader to run the entire marketing function end to end. This role requires owning the full marketing funnel — from lead generation to conversion — while driving business outcomes across all units : Aliens Studios, Tattoo School, Aliens Home, and LILA.

The ideal candidate is target-obsessed, operationally sharp, and resourceful — someone who can build a team, scale systems, execute fast, and foster a high-performance marketing culture.

You will work closely with the CEO and Creative Head to align performance with storytelling and scale our creative vision with precision.

What We Offer

  • 18–₹24 LPA + Performance Bonus + Growth Opportunities
  • High ownership in scaling one of India’s most iconic creative brands.
  • Strategic leadership role with creative freedom and direct collaboration with founders.
  • Flat hierarchy, fast decisions, bold goals, and a chance to create legacy-level work.
  • Creative, collaborative, and impact-first team environment

Key Responsibilities

Strategy & Campaign Execution

  • Build quarterly and annual marketing plans aligned to revenue and CAC goals.
  • Lead the execution of 360° campaigns across paid, owned, and earned channels.
  • Collaborate with the Creative Head to translate campaign ideas into executable growth plans.
  • Prioritize high-leverage activities across business units, products, and audience segments.

    • Marketing Operations & Process Leadership

  • Own all marketing operations — team cadence, budget tracking, reporting, execution timelines.
  • Set up and refine systems and processes for campaign briefs, channel plans, content calendars, and performance reports.
  • Ensure projects are delivered on time, on brand, and on budget — with speed and excellence.
  • Build and optimize the team structure to support scale — hiring specialists as needed (performance, automation, content).

    • Performance, Funnels & Growth

  • Lead performance marketing strategy (Meta, Google, YouTube) with clear CAC, CPL, and ROAS targets.
  • Design, manage, and optimize multi-stage funnels across Studios, School, and LILA — improving lead quality, conversion, and retention.
  • Analyze performance using Zoho Analytics, GA, Meta Ad Manager, and other tools — make data-driven decisions weekly.
  • Manage CRM & retargeting strategies across WhatsApp, email, and remarketing campaigns.

    • Leadership & Culture Building

  • Build a high-performance marketing team with strong accountability, ownership, and learning mindset.
  • Drive a metrics-first, feedback-rich culture — weekly syncs, red / yellow / green check-ins, and post-mortems.
  • Push for clarity, execution speed, and strategic alignment across all marketing initiatives.
  • Be a team multiplier — train and mentor younger marketers, improve internal communications, and rally the team toward ambitious goals.

    • Who You Are

  • 6–10 years in full-stack marketing roles with clear growth and team-building experience.
  • Proven track record of owning revenue-focused marketing KPIs — CAC, ROAS, lead volume, conversion rate.
  • Hands-on with digital ads, analytics dashboards, funnel design, CRM systems, and campaign management.
  • Highly target-oriented and outcome-driven — you think in KPIs, not activity.
  • Resourceful, scrappy, and execution-biased — you're not afraid to roll up your sleeves when needed.
  • Experienced in managing small teams, agencies, or freelancers while scaling in-house capacity.
  • Process builder who thrives in a fast-paced, creative, and founder-led culture.
  • Bonus : Experience in D2C, creative education, lifestyle, or experience-first brands.

    • What Success Looks Like (First 6 Months)

  • Drive a 20–30% improvement in CAC through full-funnel optimization, sharper targeting, and retargeting strategies.
  • Increase high-intent leads and studio footfall through performance-driven campaigns and localized targeting.
  • Improve SEO rankings with a clear content and keyword strategy focused on tattoo services and art education — build the foundation for long-term organic growth.
  • Identify and address brand awareness gaps in low-performing studios — implement location-specific marketing plans and improve studio-level performance.
  • Launch 2–3 major campaigns across Studios, School, and LILA with measurable ROI and cross-channel impact.
  • Integrate PR and influencer marketing into the performance ecosystem — tracking reach, relevance, and conversion impact.
  • Establish weekly marketing rhythm — campaign reviews, red / yellow / green reports, and team alignment meetings.
  • Systemize marketing operations — build SOPs, trackers, calendars, and automation flows that create efficiency and scale across all marketing activities.
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