Head of Digital Marketing

MAIN PURPOSE OF JOB

The Digital Marketing Head will spearhead the digital transformation of the company’s marketing function by designing and executing data-driven, customer-centric strategies.

A strategic thinker with deep pharmaceutical digital expertise, this role integrates digital innovation into brand plans, enhances omnichannel engagement, and drives business impact.

The leader will act as a digital change agent— collaborating across marketing, medical, commercial, and IT—while ensuring full regulatory compliance. They will foster a culture of agility, innovation, and performance, building high-performing teams and challenging conventional norms.

KEY RESPONSIBILITIES

• To comply with all Company procedures, rules and codes of practice, in particular observing confidentiality always and security of all documents in all matters relating to the Company’s business.
• To ensure that company’s business interests are always served and kept paramount. At all times, to maintain and to enhance the good image of the Company.
• A. Digital Strategy & Innovation

Develop and execute a comprehensive digital marketing strategy aligned with brand objectives, business goals, and global digital frameworks. 2. Identify and implement innovative digital engagement models to enhance the customer journey across online platforms.

Stay abreast of digital trends, tools, and technologies to introduce new approaches in physician engagement, content delivery, and digital campaigns.Support the transformation of the organization’s marketing function toward a digital-first mindset through scalable initiatives.

B. Omnichannel Customer Engagement Design and manage omnichannel marketing campaigns (email, social media, HCP portals, webinars, mobile, etc.) to optimize reach, frequency, and message personalization. 6. Integrate digital channels with field force activities to ensure cohesive and consistent HCP engagement.

Develop tailored content strategies for different channels and customer personas, ensuring scientific accuracy and brand alignment. C. Data Analytics & Performance OptimizationUse advanced analytics and CRM data to segment audiences, personalize communication, and improve campaign effectiveness. 9. Monitor and report digital KPIs, including engagement rates, traffic, conversion, and ROI, providing actionable insights to improve campaign outcomes.

10. Collaborate with analytics, IT, and business excellence teams to drive data[1]driven marketing decisions and automate performance tracking.

D . Regulatory Compliance & Governance

Ensure full compliance of all digital content and activities with internal policies, medical-legal standards, and local regulatory requirements.Establish review and approval workflows for digital assets in collaboration with medical, regulatory, and legal teams. E. Cross-Functional CollaborationWork closely with brand managers, medical affairs, sales, training, and global digital teams to integrate digital initiatives into overall brand strategies.Act as the digital liaison between global and local functions to adopt best practices and adapt global digital assets to Indian market needs. F. Platform & Vendor ManagementManage relationships with digital agencies, platform vendors, and tech partners to deliver projects on time, within scope, and on budget.Oversee the deployment and optimization of digital platforms (e.g., CRM, marketing automation, HCP portals, SEO / SEM, social listening).

G. Capability Building & Team Support Drive digital capability development across marketing and sales teams through training, knowledge-sharing, and tool adoption. 18. Foster a culture of digital experimentation, agility, and innovation across marketing functions

KEY REQUIREMENTS Education preferably in life sciences / business studies / marketing with specialization in digital marketing or related subject.Experience : extensive management experience (³8 years) including in sales environment in the pharmaceutical industry.Proven track record in designing and executing successful digital marketing strategies across B2B / HCP audiences. 4. Strong knowledge of digital platforms : CRM systems (e.g., Veeva, Salesforce), marketing automation, SEO / SEM, programmatic, social media marketing.

5. Demonstrated success in digital marketing and omnichannel engagement.

6. Strategic thinker with the ability to translate complex insights into clear action plans. Ability to align digital initiatives with commercial strategy and brand objectives.

Ability to manage external partners (agencies, vendors, tech consultants) for quality and performance delivery.Entrepreneurial mindset with the ability to challenge the status quo and drive continuous improvement