SEO ANALYST

Responsibilities :

• Conduct keyword research using various tools (like Keyword Planner and Moz)
• Perform competitive analysis and identify gaps in our content or areas of improvement in our web & app design
• Track important SEO metrics including organic traffic, conversion rates and time spent on page
• Update older content and add effective calls to action (CTAs) to improve user engagement
• Report on performance metrics comparing them to our SEO goals and benchmarking data
• Optimize pages for mobile
• Implement link building strategies and manage backlinks to build online authority
• Monitor paid search campaigns
• Follow SEO trends and stay up-to-date with new tools and practices
• Execution of Social Media campaigns

Required Experience, Skills and Qualifications

Requirements :