Talent.com
Performance Marketing Head
Performance Marketing HeadBhash Software Labs • Bengaluru, Karnataka, India
Performance Marketing Head

Performance Marketing Head

Bhash Software Labs • Bengaluru, Karnataka, India
4 hours ago
Job description

🚀Hiring : - Marketing Lead (Performance & Growth) 🚀

📍 Location : Koramangala, Bangalore

🧩 Experience : 5–8 years

🚀 Salary : Upto 20 Lpa

About Us 💬

Bhashsms is one of India’s fastest-growing SME communication & engagement platforms, serving 2,00,000+ businesses with WhatsApp API, SMS, RCS and AI-powered engagement products.

We are scaling toward ₹200 crore / month by 2030 and building a world-class growth engine.

We are now hiring a Marketing Lead who can own performance marketing across Facebook, Google, SEO, landing page optimization, and analytics.

Role Overview 🎯

You will own the entire marketing funnel :

🔹 Lead generation through FB & Google

🔹 CAC optimisation

🔹 Monthly campaign planning

🔹 Landing page conversion improvement

🔹 SEO strategy

🔹 Daily performance dashboards

🔹 Experimentation & rapid A / B testing

Your role directly impacts revenue, CAC, and scaling Bhashsms toward ₹100 crore ARR.

Key Responsibilities 📌

1. Performance Marketing (Facebook & Google) 📈

  • Plan, deploy, and optimize campaigns across FB Ads Manager & Google Ads.
  • Improve Lead-to-Payment conversion rate by optimizing targeting, creatives, landing pages, and retargeting funnels.
  • Maintain CAC targets and push toward continuous reduction.
  • Set up A / B tests for creatives, audiences, and landing pages.

2. SEO Strategy & Growth 🔍

  • Create and execute SEO roadmap (on-page, off-page, technical SEO).
  • Build high-intent content funnels (blogs, landing pages, industry pages).
  • Improve organic traffic month-on-month by 8–12%.

    • 3. Analytics & Reporting 📊

  • Build a daily / weekly / monthly marketing dashboard.
  • Measure : CPL, CAC, L2P conversion, CTR, CVR, ROAS.
  • Provide insights for the leadership team and forecast lead volumes.

    • 4. Landing Page Optimization 🖥️

  • Work with designers / copywriters to improve conversion rate.
  • Run A / B tests on landing pages to increase L2P from 4% → 8%.

    • 5. Creative & Messaging 🎨

  • Own creative strategy for FB & Google.
  • Develop industry-specific creatives (jewelers, retail, clinics, real estate etc).
  • Coordinate with design agencies / partners.

    • 6. Ownership of ₹15L+ / month Budget 💰

  • Build monthly plan for spend split.
  • Ensure budget efficiency & predictability
  • Improve ROI every quarter.

    • 7. Coordination & Leadership 🤝

  • Manage the agency (FB), internal team (SEO), and designers.
  • Work closely with sales, retention, and product teams.
  • Eventually build a 3–5 member in-house marketing team.

    • Ideal Candidate Profile ⭐

  • 5–8 years in performance marketing (FB & Google) must have.
  • Strong experience in lead generation at scale, not just brand marketing.
  • Proven track record of managing ₹10–50L / month ad budgets.
  • Comfortable building dashboards (Google Data Studio / Looker / Sheets).
  • Experience in SaaS / CPaaS / D2C / Fintech is a huge plus.
  • Has worked in a fast-growth environment (startup / scale-up).
  • Strong analytical and creative thinking.

    • What We Offer 🎁

  • Leadership role with massive career upside
  • Direct impact on revenue growth
  • Fast decision-making environment
  • Opportunity to build India’s largest SME engagement platform
  • High ownership & freedom

    • 📩 Think you’re the one? Slide your resume to → shrinidhi@bhashsms.com and let’s build something crazy big together. 🚀🔥

    Create a job alert for this search

    Performance Marketing • Bengaluru, Karnataka, India

    Related jobs
    Marketing Head

    Marketing Head

    Randstad India • Bengaluru, Karnataka, India
    Head-Business Development & Marketing with a leading real estate developer in bangalore.Developing Business Plan for the company and provide with Market update on Prices Land.Transactions and Estim...Show more
    Last updated: 12 days ago • Promoted
    Head of Marketing

    Head of Marketing

    Bik.ai • Bengaluru, Karnataka, India
    Director / VP-level depending on experience.Commerce—an agentic AI platform powering sales, retention, and customer experience powering 50M+ AI chats a month. We’re scaling rapidly across the US, Indi...Show more
    Last updated: 8 days ago • Promoted
    Head of Marketing

    Head of Marketing

    Leading Healthcare Industry • Bengaluru, Karnataka, India
    Must have worked, or be currently working, in an IVD company.Strategic Marketing Leadership-.Develop and execute CLS marketing plans aligned with global and APJ commercial strategies.Apply strong b...Show more
    Last updated: 28 days ago • Promoted
    Performance Marketing

    Performance Marketing

    Qrata • Bengaluru, Karnataka, India
    Were looking for a data-driven Performance Marketing Lead to drive user acquisition and subscription revenue across paid channels. You'll own strategy, execution, and optimization across platforms l...Show more
    Last updated: 7 days ago • Promoted
    Head Of Marketing

    Head Of Marketing

    Leading Healthcare Industry • Bengaluru, Republic Of India, IN
    Must have worked, or be currently working, in an IVD company.Strategic Marketing Leadership-.Develop and execute CLS marketing plans aligned with global and APJ commercial strategies.Apply strong b...Show more
    Last updated: 29 days ago • Promoted
    Headout - Lead - Performance Marketing

    Headout - Lead - Performance Marketing

    Headout • Bangalore, India
    Description : The role : - Join Headout's Performance Marketing team, a pivotal pillar driving the company's growth.As the Lead for Perfo...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Head - BlueMachines.ai

    Marketing Head - BlueMachines.ai

    Apna • Bengaluru, KA, IN
    Quick Apply
    Apna’s newly launched agentic AI vertical, helping enterprises automate workflows, augment teams, and unlock 10x productivity using applied AI. We are building the next generation of enterprise AI s...Show more
    Last updated: 1 day ago
    Head of Marketing

    Head of Marketing

    Navi • Bengaluru, Karnataka, India
    Location : Bangalore (work from office).The Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns.They work ...Show more
    Last updated: 22 days ago • Promoted
    Head Of Marketing

    Head Of Marketing

    Navi • Bengaluru, Republic Of India, IN
    Location : Bangalore (work from office).The Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns.They work ...Show more
    Last updated: 22 days ago • Promoted
    Head Of Marketing

    Head Of Marketing

    Bik.ai • Bengaluru, Republic Of India, IN
    Director / VP-level depending on experience.Ai are building the future of eCommerce—an agentic AI platform powering sales, retention, and customer experience powering 50M+ AI chats a month.We’re scal...Show more
    Last updated: 8 days ago • Promoted
    Superpe Marketplace - Revenue Head

    Superpe Marketplace - Revenue Head

    Superpe Marketplace Private Limited • Bangalore, India
    Description : Job Overview : As a Head of Revenue, you will be a key member of the executive leadership team, driving revenue growth and maximizing...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Head

    Marketing Head

    Spektra Systems LLC • Bengaluru, Karnataka, India
    Location : Currently remote but will transition to onsite in Bangalore starting April or before April 2026.Spektra Systems is seeking a dynamic and experienced Marketing Head to lead Saasifys market...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Head

    Marketing Head

    LightFury Games • Bangalore Urban, Karnataka, India
    Marketing Head – Gaming Industry.The ideal candidate will have a strong background in.Develop and execute comprehensive.Marketing Head, Marketing Director, or Senior Marketing Manager.Data-driven m...Show more
    Last updated: 8 days ago • Promoted
    Head Of Marketing

    Head Of Marketing

    archVi • Bengaluru, Republic Of India, IN
    D renders, walkthrough videos, and immersive experiences for India’s top real estate developers.Trusted by industry leaders like. Brigade, Puravankara, Shriram, Sumadhura, Concorde, and more.Vi cont...Show more
    Last updated: 1 day ago • Promoted
    Head of Marketing Initiatives

    Head of Marketing Initiatives

    KG Engineering & Consultancy • Bengaluru, Republic Of India, IN
    Job Title : Branding and Marketing Manager.We are seeking a dynamic and strategic.Branding and Marketing Manager.The ideal candidate will be responsible for building a strong and consistent brand id...Show more
    Last updated: 23 hours ago • Promoted
    Head of Marketing

    Head of Marketing

    archVi • Bengaluru, Karnataka, India
    D renders, walkthrough videos, and immersive experiences for India’s top real estate developers.Trusted by industry leaders like. Brigade, Puravankara, Shriram, Sumadhura, Concorde, and more.Vi cont...Show more
    Last updated: 1 day ago • Promoted
    Performance Marketing Lead

    Performance Marketing Lead

    Z Guard • Bengaluru, Republic Of India, IN
    Location : Kudlu Gate, Bangalore.Experience : Minimum 2+ Years (Mandatory : D2C or Consumer Brand Experience).We are looking for a data-driven, ROI-focused Performance Marketing Manager to own and sca...Show more
    Last updated: 14 days ago • Promoted
    CTRUH - Head - Marketing

    CTRUH - Head - Marketing

    Ctruh • Bangalore, India
    Role : Head of Marketing Company : Ctruh Location : Bengaluru The Role : ...Show more
    Last updated: 1 day ago • Promoted