Product Manager B2C

A mid-level B2C Product Manager leads product development teams to deliver and enhance consumer-facing products. This role is responsible for translating business objectives and customer needs into actionable product strategies, overseeing the product lifecycle from ideation to launch, and ensuring alignment with company goals and market demands.

Key Responsibilities

• Conduct market research to identify customer needs, preferences, and market trends
• Collaborate with senior leadership to define product vision, strategy, and roadmap
• Lead cross-functional teams (engineering, design, marketing, sales) to develop and launch new products, features, and services
• Translate product strategy into detailed requirements, user stories, and prototypes
• Prioritize product features based on business value and customer impact
• Work on GTM strategies with Marketing & other relevant stakeholders.
• Monitor product performance, analyze key metrics, and iterate for continuous improvement
• Act as a product evangelist, building internal and external buy-in for product initiatives

Required Skills & Experience

Qualification & Functional Skills