D2C E-commerce Strategy Lead

Company Description

Superkicks is a premier destination for sneaker enthusiasts, dedicated to bringing global sneaker and fashion trends to India. Our brand strives to be a driving force in global sneaker culture while also cultivating a unique sneaker and street culture in India.

Location : Jaipur, India

Role : Full Time | On-Site | 5 days a Week

In this Role, you will :

• Manage and optimize media spends across multiple platforms to maximize returns.
• Continuously optimize performance metrics - CPC, CPM, CTR, RoAS, and CAC .
• Oversee inventory forecasting , collaborating with operations to optimize LOS (Line of Stock), stockout days, and procurement planning .
• Partner with Content and Marketing teams to ideate and execute high-impact campaigns .
• Own topline revenue growth while delivering high-ROI campaigns .
• Analyze and track e-commerce performance , build strategies to scale, and own the P&L for the D2C business.
• Drive retention, SEO, and owned media strategies to unlock sustainable growth.
• Lead, mentor, and manage a team of 5-7 members across core D2C functions : Performance Marketing, Product, and Operations.

Qualifications

What We Offer