Digital Marketing Specialist

Position : Digital Marketing Specialist

Location : New Delhi

We’re hiring a Digital Marketing Specialist!

Are you passionate about driving impactful campaigns, decoding data, and staying ahead of the ever-evolving digital trends? We’re looking for a creative and performance-driven digital marketer to join our growing team! If you thrive in a fast-paced environment, love strategizing and executing across platforms, and are ready to take brands to the next level—this role is for you.

Key Responsibilities

• Paid Marketing & Lead Generation
• Strategize, launch, and optimize campaigns across Meta Ads, Google Ads, LinkedIn, and other platforms to generate qualified leads and drive sales.
• Continuously monitor ROAS, CPL, CAC and other key metrics; pivot campaigns based on real-time data.
• Campaign Tracking & Analysis
• Set up and manage tags and triggers via Google Tag Manager (GTM) .
• Use Google Analytics, Meta Pixel, and CRM integrations to track user journeys, lead flow, and conversions.
• SEO & Website Optimization
• Work on both on-page and off-page SEO strategies to drive organic traffic and improve keyword rankings.
• Collaborate with content and tech teams to enhance site structure, speed, and UX.
• AI-Driven Digital Marketing
• Leverage AI tools and platforms to implement intelligent automation, predictive analytics, and performance optimization.
• Stay ahead of trends by integrating AI-based strategies in campaign design, content, and audience targeting.
• Cross-Team Collaboration
• Provide hands-on assistance to internal teams across departments on digital marketing initiatives—be it campaign setup, tracking, optimization, or content amplification.
• Performance Reporting
• Build weekly / monthly reports using tools like Data Studio, Excel, and analytics dashboards.
• Provide insights and recommendations based on performance trends and KPIs.
• Strategy & Execution
• Collaborate with creative, content, and sales teams to design full-funnel strategies that deliver results.
• Stay up to date with industry trends, platform updates, and algorithm changes.
• Live Streaming Support
• Coordinate and conduct Live sessions on social media using OBS (Open Broadcaster Software) .

Eligibility :

About the company :

Founded in 2010, Tattva Creations is a digital first, integrated marketing company providing consultancy and solutions to industry leading brands and businesses. A young dynamic team, we focus on a comprehensive 360-degree approach to marketing and brand communications. We work closely with brand teams to build a custom marketing outreach that aligns with their business goals.

Our vision is to connect and communicate in an evolving world with no boundaries, through a strong digital first approach.

Come, become a part of #TeamTattva and fast track your professional journey with one of the leading integrated marketing companies in India. We look forward to your application