Senior Digital Marketing Specialist

Job Description

About the role :

We are looking for a skilled senior digital marketer who can develop strong and

innovative digital marketing strategies using PPC across Google, Social media, and

other channels to drive traffic and generate leads.

As part of your role, you will be involved in implementing and monitoring digital

marketing campaigns across all digital platforms / networks along with planning the

campaigns with key stakeholders. Our ideal candidate is someone who can thrive in a

highly fast-paced environment and show results in campaign performance.

Minimum Required Qualifications

Responsibilities :

1. Plan and execute paid campaigns based on the target buyer persona.

Understand requirements, implement, and oversee all aspects of targeted,

competition-centric, digital campaigns.

2. Measure and analyze performance data of all digital marketing campaigns,

identify patterns and insights, and optimize the campaigns for continuous

improvement.

3. Work closely with the sales and product marketing team to develop targeted

digital outreach programs.

4. End-to-end funnel measurement to understand gaps in the customer acquisition

journey and identify areas of improvement.

5. Drive conversions and interest by improving funnel impact from digital marketing

campaigns

6. Build a high-performing, self-driven team.

7. Coordinate with content and media experts as part of campaign execution to

improve marketing results to meet acquisition goals.

8. Plan, schedule, manage and coordinate all execution - through external agencies

or internal teams

QUALIFICATION :

1. Bachelor’s degree in Marketing or Technology

2. 6+ years experience in a hands-on digital marketing position, preferably from a

product company / SaaS org managing 2-3 geographical regions

3. Ability to build and implement digital marketing campaign outlook targeting the

smb prospects.

4. Ability to identify target audiences and delivering compelling digital experiences

across various digital marketing channels and also across the marketing funnel.

5. Demonstrable experience in orchestrating an integrated digital campaign using

programmatic advertising, SEM, GDN remarketing, content syndication, email

marketing, YouTube advertising, DV and LinkedIn to drive traction from

multiple buyer personas.

6. Exhibit excellent analytical abilities to measure and optimize campaigns for

performance.

7. Has the willingness to learn and is open to handling crunch timelines and swift

turnaround time.

8. Up-to-date on the latest trends and technologies in digital marketing.

9. A strong understanding of web analytics and business metrics is essential

• Ability to work on multiple parallel digital campaigns with an eye for detail and

optimize the marketing spends in line with desirable performance metrics