Influencer strategy manager

Why This Role Rocks

You think in trends. You see creators as collaborators. You connect brands to culture in a way that’s sharp, timely, and unforgettable.

As Influencer Strategy Manager, you’ll lead the charge on planning high-impact campaigns powered by the right talent. From meme pages to mega-creators, from barter deals to celebrity drops—you’ll match ideas with the voices that make them matter.

This is your chance to shape the next wave of creator-brand partnerships, backed by insights, innovation, and a love for the scroll.

The Impact You’ll Drive

• Build strategic influencer plans that align the right creators with campaign goals, moments, and formats
• Track pop culture, internet trends, and rising creator talent—turning them into brand opportunities
• Own the thinking behind format innovation : from meme marketing and barter collabs to affiliate models and PR amplification
• Develop vertical expertise (fashion, beauty, tech, lifestyle, etc.) to fuel smarter recommendations
• Work with Creative Strategy to embed influencers organically into campaign concepts
• Align with Buying & Negotiation to ensure every recommendation is both exciting and executable
• Maintain and grow an influencer intelligence system (costs, engagement rates, past performance)
• Benchmark creators against category norms and forecast campaign outcomes with data partners
• Identify and pitch first-mover talent before they become mainstream
• Build authentic relationships with creators and talent reps—turning negotiations into partnerships

What You’ll Bring