Media Buyer – VSL SpecialistGrowth Fusion • Bengaluru, Karnataka, India
Media Buyer – VSL Specialist
Growth Fusion • Bengaluru, Karnataka, India
8 hours ago
Job descriptionMinimum 1 year experience in VSL funnel marketing . Minimum 3 years experience in performance media buying . Proven experience with Meta, YouTube, and TikTok Ads. Strong understanding of direct-response creatives, hooks, and angles. Experience managing $1,000+ daily budgets . Proficiency with tracking tools and analytics platforms. Experience with Native ads (Taboola, Outbrain). Exposure to backend monetization (email / SMS). Familiarity with ClickFunnels / WordPress / GoHighLevel. Experience managing creative or UGC teams. Competitive salary and performance bonuses. Opportunity to work with high-growth US & EU brands. Creative freedom and a fast-paced, growth-driven environment.
Location : Bengaluru / Coimbatore
We are hiring an experienced Media Buyer with strong expertise in VSL funnels for the US and Europe markets. The ideal candidate must have hands-on experience with Meta, YouTube, TikTok, and other performance channels, along with a deep understanding of direct-response marketing and long-form funnel structures.
Key Responsibilities
- Plan, launch, and optimize VSL-based campaigns across Meta, YouTube, TikTok, Google, and Native platforms.
- Build full-funnel strategies including cold traffic, retargeting, and post-purchase flows.
- Optimize for CPA, ROAS, MER, and CTR metrics.
- Conduct A / B tests on creatives, hooks, CTAs, and landing pages.
- Analyze VSL performance (watch-time, drop-offs) and provide improvement insights.
- Implement tracking via UTMs, Pixels, CAPI, GA4, Hyros, RedTrack, etc.
- Prepare regular performance reports and scaling strategies.
Requirements
Preferred Skills
What We Offer
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Media Buyer • Bengaluru, Karnataka, India
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