Digital Marketing Executive (SEO Focus)

SR. SEO Executive - (3-4 Years)

Location : Lower Parel, Mumbai

Expectations :

To ensure smooth implementation of SEO Strategies and provide valuable inputs

on improving performance

Experience required :

3+ years of experience

Responsibilities : On-page :

• Day to day execution on planned SEO activities
• Coordinate with website team to execute strategy
• Check implementation done by the website team
• Maintain tracker of SEO updates
• Create task plan and timelines for execution
• Maintaining and recording minutes of the meeting with internal and external stakeholders
• Plan and strategize and track promotional campaigns from an SEO lens

Off-page :

link analysis of our brands' competition

Maintain a link tracker along with anchor text

Reach out and follow up with webmasters / authors of shortlisted websites

Negotiate and close the deal with webmasters / authors

Maintain a list of webmaster contacts from different niche markets

Additional responsibilities :

Contribute in client meetings along the manager

Participate in the creation of pitch decks and internal training as needed

Guiding junior executives and ensuring their work meets Schbang standards

KPIs :

Contributing to the projected traffic for brands

Executing short and long term strategies with brand manager and content team

Keeping internal team members up-to-date with ongoing tasks and wins

Completition of POA within the timeframe allocated per tasks

Skills required :

Strong attention to detail with an analytical mind and problem-solving attitude

Ability to work with teams

Ability to adapt to new tools and softwares

Google Analytics Power User

Has experience operating at least 1 CMS

Outstanding, clear communication

Tools to master :

Google Analytics

SEMRush

AHRefs

Screaming Frog

Google Search Console

Google Docs, Slides, Sheets | Excel, Word, Powerpoint

Asana

Pitchbox, others

Growth Paths :

SEO Manager

Lateral :

Content Strategist

Account Executive

Web Executive