DataBeat - Senior Marketing Analyst

Title : Senior Marketing Analyst

Location : Hyderabad, Telangana

Employment Type : Full-Time

Experience Level : 7+ Years

Department : Marketing & Analytics

About DataBeat :

At DataBeat, we help businesses harness the power of data to make smarter, faster, and more impactful marketing decisions. As a trusted analytics and performance marketing partner, we specialize in transforming data into actionable insights that drive measurable business growth. Our team thrives on innovation, collaboration, and a passion for uncovering stories hidden within data.

Role Overview :

DataBeat is seeking an experienced and analytical Senior Marketing Analyst to join our performance marketing team. The ideal candidate will possess deep expertise in digital marketing analytics, performance optimization, and data interpretation.

You will be responsible for analyzing campaign performance across multiple digital platforms, interpreting GA4 audience data, identifying trends, and delivering actionable insights that improve ROI across both paid and organic channels. This role demands a combination of technical proficiency, business acumen, and a data-driven mindset.

Key Responsibilities :

• Manage, track, and optimize paid campaigns across Google Ads, Meta Ads, and other digital marketing platforms.
• Continuously monitor performance metrics such as CTR, CPC, CPA, ROAS, and recommend optimization strategies.
• Analyze audience behavior and campaign data using Google Analytics 4 (GA4) to derive insights and performance trends.
• Provide data-driven recommendations to enhance SEO strategies, content performance, and user engagement.
• Develop and maintain marketing dashboards and performance reports to communicate key KPIs and insights effectively.
• Collaborate with marketing, creative, and strategy teams to align insights with broader business objectives.
• Track conversions, attribution models, and user journeys to assess campaign impact and ROI.
• Identify emerging trends, competitive benchmarks, and audience shifts to guide strategic planning and campaign adjustments.

Required Qualifications :

Preferred Skills :

Why Join DataBeat :

(ref : iimjobs.com)