Director of MarketingFINVASIA • Republic Of India, IN
Director of Marketing
FINVASIA • Republic Of India, IN
15 hours ago
Job descriptionLead digital acquisition across Google, Meta, LinkedIn, industry networks, and programmatic channels. Oversee funnel optimisation, performance dashboards, and full-funnel analytics (CAC, LTV, ROAS, MQL→SQL). Implement CRM automation, email nurturing, retargeting, WhatsApp flows, and marketing automation journeys. Manage SEO, content optimisation, and product landing pages. Build structured inbound demand generation for enterprises, PSPs, NBFCs, fintechs, payment companies, and SMEs. Develop ABM (Account-Based Marketing) for high-value enterprise targets. Create sales enablement kits including decks, playbooks, one-pagers, and use-case collateral. Work closely with sales to integrate marketing-qualified leads into enterprise pipelines. Translate complex banking / fintech / crypto PSP products into simple, value-driven messaging. Lead GTM strategy for EMI features, issuing, acquiring, vIBANs, wallets, remittance, payouts, and BaaS. Create product sheets, documentation, and launch campaigns. Work with product, engineering, and compliance to ensure messaging accuracy. Support partnership teams in building co-branded campaigns with networks, vendor partners, and fintech clients. Represent OneVault and CapitalWallet at global fintech events, expos, and industry forums. Build thought leadership and category leadership using content, PR, and global ecosystem relationships. Build and scale the complete marketing team (digital, content, brand, product marketing). Manage internal creative, brand, and growth teams as well as external agencies. Establish KPIs, reporting systems, and performance dashboards. Drive a high-performance, metrics-driven culture. 12–20 years of experience in fintech, payments, EMI / BaaS, PSPs, SaaS, or neobanking. Proven leadership in building marketing teams and driving full-stack marketing functions. Deep understanding of acquiring, issuing, wallets, remittances, crypto payments, and payment infrastructure. Strong command over digital marketing, B2B enterprise funnels, and compliance-led communication. Excellent communication, storytelling, leadership, and cross-functional management. 12–20 years of experience in fintech, payments, EMI / BaaS, PSPs, SaaS, or neobanking. Proven leadership in building marketing teams and driving full-stack marketing functions. Deep understanding of acquiring, issuing, wallets, remittances, crypto payments, and payment infrastructure. Strong command over digital marketing, B2B enterprise funnels, and compliance-led communication. Excellent communication, storytelling, leadership, and cross-functional management.
Role Overview
The Head of Marketing will lead all marketing, branding, and growth initiatives across OneVault and CapitalWallet. This role requires deep expertise in fintech, payments, EMI / BaaS, acquiring, remittance, and digital-first communication. The candidate will build the entire marketing organisation from scratch, own the global marketing strategy, and drive both B2B and B2C growth across India, EU, UAE, and global markets.
Key Responsibilities
1. Brand Strategy & Positioning
- Develop and own brand positioning for OneVault (EMI / BaaS) and CapitalWallet (PSP / crypto-friendly acquiring).
- Create brand architecture, messaging frameworks, and communication guidelines.
- Build institutional-level credibility through case studies, collateral, and enterprise storytelling.
- Ensure compliance-friendly communication across all marketing channels.
2. Digital Marketing & Growth
3. B2B Lead Generation & Demand Gen
4. Product Marketing
5. Partnerships & Ecosystem Visibility
6. Team Leadership & Organisation Building
Requirements
Requirements
Create a job alert for this search
Director Marketing • Republic Of India, IN
Related jobs
Marketing Director
Talent Corner HR Services Pvt Ltd • Republic Of India, IN
A leading company into Building materials is looking for a highly skilled and experienced AGM Marketing.This person will be responsible to drive the entire category and 360 degree marketing activit...Show more
Last updated: 30+ days ago • Promoted
Search Marketing Director
Madeofmilk_india • India, India
At Invisible Nexus, search marketing is more than traffic — it’s about connecting the right audience with the right message and driving measurable growth.
Develop and execute search strategies acros...Show more
Last updated: 7 days ago • Promoted
Marketing Director
SingX Pte Ltd • Pune, Republic Of India, IN
SingX is an established Payment Services company, headquartered in Singapore.Founded by a group of ex-bankers, SingX is changing the way cross border payments are made.
We began operations 8 years a...Show more
Last updated: 30+ days ago • Promoted
Brand and Marketing Director
CR GROUPS • Salem, Republic Of India, IN
We suggest you enter details here.This is a full-time on-site role for a Marketing Manager located in Salem.The Marketing Manager will be responsible for planning and executing comprehensive market...Show more
Last updated: 18 days ago • Promoted
Director of Growth Marketing
Pepper • Republic Of India, IN
Owns the meetings target for Mid-Market + Enterprise.Responsible for building and scaling multi-channel demand gen programs that drive a qualified pipeline.
Own overall demand generation strategy an...Show more
Last updated: 30+ days ago • Promoted
Marketing Director / Head of Marketing
WPP MEDIA BUSINESS • India, India
Marketing Director / Head of Marketing.Where Marketing Leadership Shapes the Future of a Global Vision.WPP MEDIA BUSINESS stands at the intersection of intelligence, creativity, and purposeful comm...Show more
Last updated: 1 day ago • Promoted
Director of Marketing Operations Analytics
ZoomRx • Republic Of India, IN
Senior Marketing Operations & Analytics Manager, Life Sciences.ZoomRx is a rapidly growing life science market research and consulting company founded upon the belief that there is important work t...Show more
Last updated: 6 days ago • Promoted
Acquisition Marketing Director
Moonfrog Labs • Republic Of India, IN
Develop and execute a cutting-edge user acquisition strategy aligned with each game's overarching marketing and business objectives.
Conceptualize, execute, measure and optimize user acquisition cam...Show more
Last updated: 4 days ago • Promoted
Marketing Director
Nexsales • Republic Of India, IN
Drive B2B Marketing Initiatives : .Develop and execute marketing strategies tailored to B2B audiences, ensuring Nexsales' products and solutions reach their target market effectively.Manage Multi-Cha...Show more
Last updated: 4 days ago • Promoted
Brand & Marketing Director
FINVASIA • Republic Of India, IN
The Head of Marketing & Branding will lead all marketing, communication, and brand-building activities for Blockmaze.The role requires ownership of both strategy and execution across digital market...Show more
Last updated: 15 hours ago • Promoted • New!
Director of Marketing & Customer Engagement
Catering Collective • Republic Of India, IN
Deputy General Manager – Marketing.Business Head, Catering Collective.At Catering Collective, our vision is simple yet profound.
We craft extraordinary food and beverage experiences through our awar...Show more
Last updated: 18 days ago • Promoted
Sales & Marketing Director
Manipal Specialty Chemicals Private Limited • Republic Of India, IN
We are seeking a dynamic and experienced Sales Leader with 15–20 years of proven experience in the Specialty Chemicals industry.
The ideal candidate will be responsible for building and leading the ...Show more
Last updated: 4 days ago • Promoted
Director of Marketing
Confidential • India
Tap My Back is an employee recognition and feedback software designed to build a stronger organizational culture and improve performance.
The platform integrates with Microsoft Teams or Slack and of...Show more
Last updated: 4 days ago • Promoted
Marketing Director
Emeritus • India, India
Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world.It does this by col...Show more
Last updated: 7 days ago • Promoted
Director of Integrated Marketing & Digital Experience
Platform9 • India, India
About Us : Platform9 : A Better Way to Go Cloud Native.Platform9 is the leader in simplifying enterprise Private Clouds.Founded by a team of VMware cloud pioneers, we are dedicated to transforming IT...Show more
Last updated: 3 days ago • Promoted
Pharmaceutical Marketing Director
BIOTICS LAB LIFE SERVICES PRIVATE LIMITED • Cochin, Republic Of India, IN
The Marketing Head will lead the overall marketing function of Biotics Lab, driving brand strategy, product growth, digital initiatives, field activation, and promotional activities.The role involv...Show more
Last updated: 7 hours ago • Promoted • New!
Director of Growth Marketing
GrowthMind TML Partners • Republic Of India, IN
Head of Growth and Performance Marketing – Google Ads – TikTok (Meta).TML Partners is seeking an experienced Head of Growth and Performance Marketing to lead our multi-channel acquisition and scale...Show more
Last updated: 5 days ago • Promoted
Marketing Director / Head Of Marketing
WPP MEDIA BUSINESS • Republic Of India, IN
Marketing Director / Head of Marketing.Where Marketing Leadership Shapes the Future of a Global Vision.WPP MEDIA BUSINESS stands at the intersection of intelligence, creativity, and purposeful comm...Show more
Last updated: 1 day ago • Promoted