Content Strategist, Insurance

We are looking for a skilled Copywriter & Content Writer with a strong background in the insurance industry and hands-on experience in scriptwriting . The ideal candidate should be able to simplify complex insurance concepts into engaging, clear, and impactful communication across formats. This is a fully on-site role based in Pune.

Key Responsibilities :

Develop clear, concise, and engaging copy for insurance-related content across websites, blogs, brochures, emailers, landing pages, and social media.

Write compelling scripts for product videos, explainer videos, brand films, and promotional content.

Work closely with the marketing, product, and design teams to create content that aligns with brand tone, business goals, and compliance guidelines.

Translate complex insurance products and processes into easily understandable narratives.

Assist in conceptualizing and executing content-led campaigns.

Conduct research on industry trends, competitors, and customer insights to strengthen content quality.

Edit and proofread all content to ensure accuracy, clarity, and consistency.

Required Qualifications & Skills :

2–5 years of experience in copywriting / content writing specifically within the insurance or BFSI sector .

Strong understanding of insurance products, terminology, customer journeys, and regulatory considerations.

Experience in scriptwriting for marketing videos or educational content.

Exceptional writing, storytelling, and communication skills.

Ability to work on-site in Pune, Monday to Friday.

Strong attention to detail and ability to manage multiple projects.

Ability to collaborate effectively with cross-functional teams.

Good to Have :

Experience working with creative agencies or in-house marketing teams.

Understanding of digital performance metrics and content optimization.

Ability to generate creative ideas for video content and campaigns.

Why Join Us?

Opportunity to work closely with a dynamic marketing team.

Creative freedom to shape storytelling for insurance products.

On-site collaborative environment with exposure to end-to-end content creation.