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Insights and Analytics Consultant
Insights and Analytics ConsultantConfidential • Haryāna, Republic Of India, IN
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Insights and Analytics Consultant

Insights and Analytics Consultant

Confidential • Haryāna, Republic Of India, IN
6 days ago
Job description

THE TASK AT HAND

  • Analyze campaign and customer data to provide conclusions, implications, and actionable recommendations designed to improve the quality of future relationship marketing communications
  • Responsible for day to day analytics for assigned clients, including QA of data and reporting templates
  • Develop and present on-going analytics deliverables to day to day clients coordinating with more analytics team members and account management
  • Support team leads on any internal projects to further develop the analytics practice including implementation of analytical tools, techniques, processes, and frameworks
  • Proficiency in at least one or more of the analytics disciplines
  • Basic understanding of concepts in at least one or more of the analytics disciplines

PEOPLE WHO THRIVE IN THIS ROLE ALSO POSSESS :

  • 1-2+ years of media analytics and insights experience
  • Result-oriented with the ability to work within strict time constraints while balancing multiple projects
  • Excellent verbal and written communication skills with the ability to interact at all levels of the organization
  • A collaborative teammate with the knack to pivot in a constantly evolving environment
  • Knowledge of a variety of measurement methodologies and their applications
  • Passionate about research, television, marketing, emerging media, and technology
  • Strong PowerPoint / Excel and Google Slide / Sheet skills
  • Experience with one or more media platforms including Facebook, Twitter, Instagram, Tumblr, YouTube, DCM, DV360, The Trade Desk
  • Experience with SQL, Tableau
  • Query and analyze complex data sets to develop actionable insights that enable the optimization of media and content.
  • Analyze and correlate media campaign performance with audience data, including identification of high-impact KPIs for tactics with a focus on audience engagement, campaign effectiveness, fan growth and content deep dives.
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    And Consultant • Haryāna, Republic Of India, IN

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