Ecommerce Marketing Manager

About UsWe're a multi-brand DTC e-commerce company powering an 8-figure business in the pet products industry. Our products are sold on Shopify, Amazon Marketplace, Walmart Marketplace, Chewy, and TikTok Sho p, with strong recurring revenue through subscription models. We operate lean, move fast, and every team member drives measurable impact.What You'll OwnEnd-to-end performance marketing across Google Ads, Meta Ads, TikTok Ads, Amazon Advertising, Walmart Ads, Chewy, and emerging channelsKey growth metrics ownership : CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), LTV (Lifetime Value), CVR (Conversion Rate) , and funnel optimizationMarketing analytics & reporting : Daily tracking using GA4, Triple Whale, Shopify Analytics, Klaviyo , and platform-native dashboardsConversion rate optimization (CRO) : Test landing pages, creative assets, ad copy, and customer funnels to maximize performanceAgency management : Manage and hold external marketing agencies accountable to performance KPIs and ROI targetsExecutive-level reporting : Lead growth reporting and deliver data-driven insights directly to the CEOFull-funnel marketing strategy : Build and execute strategies across awareness, acquisition, retention, and customer loyaltyMarketplace growth : Scale paid and organic performance on Amazon, Walmart, and Chewy through SEO optimization and keyword researchSubscription optimization : Drive retention, reduce churn, and optimize upselling and cross-selling for our subscription revenue baseWhat You'll Need3–6 years of experience in growth marketing, performance marketing, paid media, or digital marketing for DTC e-commerce brandsProven success with e-commerce marketplaces : Amazon Ads, Walmart Marketplace, Shopify, and marketplace optimizationDeep data proficiency : Ability to analyze marketing performance data, identify inefficiencies, and optimize campaigns quicklyTools expertise : Google Analytics 4 (GA4), Shopify, Meta Ads Manager, Google Ads, Klaviyo, Triple Whale, Amazon Advertising Console, TikTok Ads ManagerAgency management experience : Proven ability to manage external partners and push for improved campaign performance and ROIBonus qualifications : Experience with subscription models, pet industry brands, product-led growth (PLG), or lifecycle marketingWhy Join Us?✅ Direct reporting to the CEO with high visibility and strategic influence✅ Total ownership of performance growth and revenue scaling✅ High-impact role where your work directly drives business outcomes✅ Freedom to test, iterate, and scale across multiple paid channels and marketplaces✅ Fast-paced, action-oriented team that values speed and results✅ Work with a pet-loving team building brands customers trust and love