Lead SEO Specialist

About Us

Traya is an Indian direct-to-consumer hair care platform that provides a holistic treatment for individuals experiencing hair loss. Through personalized consultations, we identify the root cause of hair fall using a combination of Ayurveda, Allopathy, and Nutrition. Our unique diagnostic platform, combined with medically trained hair coaches and proprietary tech, ensures customers receive customized solutions delivered right to their doorstep — and the ongoing guidance they need to stay on track.

Founded by Saloni Anand (techie-turned-marketeer) and Altaf Saiyed (Stanford GSB alumnus), Traya’s mission is to de-stigmatize hair loss, address its emotional and psychological impact, and make effective treatment accessible to all.

Our Vision

We aim to create a global awareness movement around hair loss while delivering a scientifically proven, holistic solution that combines the best of three sciences.

Responsibilities

• End-to-End SEO Execution : Take full ownership of Traya’s SEO roadmap - not just strategy decks but live execution.
• Editorial SEO Leadership : Define topic clusters, own keyword research, prioritise blog briefs, and build content calendars that align with traffic potential and search behaviour.
• Tech SEO Ownership : Identify and solve technical gaps - from CWV fixes to sitemap and crawl budget issues. You’ll work directly with the dev team to ensure nothing blocks performance.
• GA4 + GSC Performance Monitoring : Set up dashboards, create month-on-month comparisons, track AI Overview inclusion, and diagnose dips before they turn into problems.
• AI Overview & Featured Snippets Optimization : Deep-dive into query clusters that get picked up by Google’s AI layers. Test formats, paragraph styles, and structure to improve citation chances.
• On-Page Content Structuring : From internal linking logic to heading optimization and live uploads - ensure every published blog or landing page is SEO-optimized before it goes live.
• Backlink & Mention Planning : Align with the ORB team and backlink vendors to ensure quality citations and contextual mentions are landing every month - and they’re actually driving relevance.

Requirements

Traya provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, nation origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by central, state, or local laws.