Marketing Manager

About the Company :

Emcure Pharmaceuticals is an Indian multinational that specializes in manufacturing generic pharmaceuticals and active pharmaceutical ingredients (APIs). Founded in 1983, it has grown into a significant player in the global pharmaceutical industry, focusing on oncology, cardiology, and anti-infective therapies. Emcure is known for its commitment to innovation, quality, and affordable healthcare solutions worldwide.

About the Role :

In this pivotal role, you will be managing a portfolio of INR 300 Crs+ with all the Leader brands in the respective segment. You will responsible for developing and executing comprehensive marketing strategies that maximize brand awareness, market share, and profitability within a defined budget. You will lead a talented team of marketing professionals, overseeing all aspects of marketing activities – from strategic planning and campaign creation to market research and sales forecasting.

THERAPY - Cardiovascular or Cardio - Diabetes

Roles & Responsibilities :

• Develop and implement data-driven marketing strategies aligned with company objectives.
• Conduct thorough market research to understand market trends, competitor analysis, and customer behaviour.
• Lead the creation and execution of effective marketing campaigns across various channels, including digital marketing, print, and healthcare professional outreach.
• Manage marketing budgets effectively, ensuring optimal return on investment (ROI) along with P&L management
• Handhold the team and provide conceptual clarity to the team
• Develop and interpret brand positioning and messaging for all marketing initiatives.
• Forecast product demand and sales to inform production and sales strategies.
• Oversee the activities of the marketing team, providing coaching, mentorship, and performance management.
• Collaborate with cross-functional teams (sales, research & development, medical affairs) to ensure consistent brand messaging and seamless execution of marketing initiatives.
• Track and analyze marketing performance metrics, identifying areas for improvement and adaptation.
• Stay abreast of the latest trends and innovations in the pharmaceutical marketing landscape.
• Ensure compliance guideline are followed while promoting brands to HCP’s

Qualifications :

Skills & Competencies :