Content Writer

Content Writer (Finance)

About Our Client : Our client is a Google-award-winning, content marketing-led digital agency that has dominated India’s organic search and content space for over 15 years — helping B2B and B2C brands grow through impactful SEO, content, and digital strategies that deliver real results.

Designation : Content Writer (Finance)

Location : Spaze Itech Park, Sec-49, Gurgaon

Experience : 2+ years of experience

Qualification : Graduate (Finance background preferred)

About the role : We are seeking a Finance Content Writer specializing in Insurance who can simplify complex insurance concepts and craft compelling, SEO-friendly content. The role involves writing for both B2B and B2C audiences, collaborating with marketing strategists, designers, and subject matter experts to produce authoritative, conversion-driven content across multiple digital platforms.

Responsibilities :

• Research, write, and edit high-quality blogs, articles, whitepapers, and website copy on life, health, motor, travel, and general insurance topics.
• Create educational and SEO-optimized content that explains policy features, benefits, claims, underwriting, and regulatory updates in simple, engaging language.
• Develop comparison pages, guides, and marketing copy to enhance financial literacy, support lead generation, and drive policy conversions.
• Stay updated on IRDAI guidelines, market trends, and InsurTech developments to ensure factual accuracy and compliance.
• Analyze competitor content, track performance metrics (CTR, rankings, dwell time), and optimize for better visibility and engagement.
• Collaborate with marketing, SEO, and product teams to maintain consistent messaging and ensure timely publishing across digital platforms.

Requirements :

About Hireginie : Hireginie is a prominent talent search company specializing in connecting top talent with leading organizations. We are committed to excellence and offer customized recruitment solutions across industries, ensuring a seamless and transparent hiring process. Our mission is to empower both clients and candidates by matching the right talent with the right opportunities, fostering growth and success for all.