Gushwork.ai - Founders Office - Growth

Gushwork.ai is one of the fastest-growing AI startups globally, combining cutting-edge AI with human expertise to help businesses scale marketing operations efficiently. In just one year, weve partnered with 200+ businesses, driving success through AI-assisted SEO and marketing automation.

Weve raised $10M+ from top global investors, including Lightspeed, SIG, B Capital, and Beenext, and are building the worlds largest AI+human marketing engine. Our mission is to enable businesses to do more with less through AI-driven growth solutions.

Role Overview :

• GTM Strategy & Execution : Own the end-to-end go-to-market plan, including positioning, messaging, pricing input, and channel strategy for the U.S. SMB segment.
• Brand-Led Client Acquisition : Develop and drive a compelling brand strategy to attract inbound interest and increase visibility among ideal client profiles.
• Lead Generation : Design and execute lead-gen strategies using a mix of paid (Google, Meta, LinkedIn, etc.) and organic (SEO, content, partnerships) channels.
• Growth Experimentation : Set up and run growth experiments to identify scalable acquisition levers. Own conversion funnel metrics and continuously optimize them.
• CRM & Martech Stack : Leverage tools like HubSpot and others for marketing automation, lead nurturing, and performance tracking.
• Market Understanding : Build a deep understanding of the U.S. SMB landscape, customer pain points, and competitive landscape to inform marketing and product direction.
• Cross-Functional Collaboration : Work closely with Sales, Product, and Customer Success teams to ensure tight alignment on growth goals and execution.
• Reporting & Insights : Track KPIs and provide actionable insights to leadership for continuous improvement.

What we're looking for :

Nice to Have :

ref : iimjobs.com)